Roaring into summer 2025, the HUGO x RB collab is back with a daring third drop, bringing the brands' rebellious spirit and unique character to the track, to the streets, and to the culture with convention-defying, statement-making styles. Showcased in a high-impact campaign starring Visa Cash App Racing Bulls (VCARB) Formula One driver Yuki Tsunoda, the latest release in this ongoing collab embodies unapologetic individuality and the relentless pursuit of on-track glory.

In summer 2025, HUGO x RB makes only the strongest of statements. Racing-inspired details and playful twists on the iconic Bull logo have been incorporated across signature casual HUGO pieces, including fresh hoodies and sweats, bold graphic tees, a statement leather jacket, and, in a HUGO x RB first, accessories such as caps and sneakers.

HUGO made its presence felt at the sold-out F175 Live event at the Q2 in London last night, where Formulas 1 teams' new liveries were revealed to mark the start of the sport's 75th anniversary year. The new HUGO x RB capsule collection and other new-season HUGO pieces were seen on top talents and influencers at the event, including The Pitstop podcasters Jake Boys and Fabio Bocca, Danny Lomas, Sophie Milner, Andre Dixon, Jolie Sharpe, Emma Walsh, Cordell McLean, Kyan Francis, Mac Griffiths, and Maximilian Chester.

2025 marks HUGO's second year as the official apparel partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team. From the beginning of the new F1 season, HUGO has featured on the team's race suit, teamwear, and livery. The partnership goes beyond the track with limited-edition capsules of bold styles featuring the sophisticated edge of HUGO tailoring, fashion-forward performance wear, and stylish fanwear. Alongside high-performance racewear, the brand also designs and develops off-duty looks for VCARB drivers Yuki Tsunoda and Osack Hadjar, and outfits the entire team in travel wear from its collections. The HUGO x RB partnership continues to exhilarate and resonate with motorsport and fashion fans alike, echoing the thrill of F1, levelling up the hype and combining the power of sports and style under the brand's core motto: HUGO Your Way.