Levi's Holiday Campaign 'Let's Get Fuzzy' Puts Sweaters at the Centre
Levi’s has launched its Holiday 2026 campaign, “Let’s Get Fuzzy,” positioning sweaters as the centrepiece of the season’s wardrobe rather than a supporting layer. The campaign takes the idea that warmth is a way of showing up and builds a holiday collection around it, framing knitwear not as a seasonal staple but as the starting point for personal style. Texture, layering, and originality are the key terms.
The collection brings together men’s and women’s knitwear designed to work alongside the brand’s core denim silhouettes: the 501® Loose, 578™ Baggy, Ribcage, and Loose Taper, as well as fleeces, flannels, thermals, corduroys, and outerwear. Women’s styles include the Charlotte Crewneck Cardigan, Charlotte Pointelle Crewneck Sweater, Ava Quarter-Zip Sweater, and Frida Wool Crewneck Sweater. For men, the Presidio Crew, Woodacre Henley, and Miles V-Neck anchor the knit lineup, all designed to layer with denim and outerwear as naturally as they stand alone.
For gifting, the Levi’s Tailor Shop introduces a dedicated holiday customisation offering at select locations worldwide, with personalised touches and fuzzy embellishments available to transform Levi’s icons into one-of-a-kind pieces. The customisation element extends the campaign’s logic from the collection into the gift itself.
The campaign film was made entirely in stop-motion and constructed by hand from scratch. Snow was made from marble dust and icing sugar; the miniature jeans feature rivets made from pin heads and Red Tabs sewn using a bead needle and magnifying glass. A single second of animation could take up to four hours to produce. At the centre of the film is Fuzzyeti, a large, fuzzy creature whose journey from feared outsider to welcomed guest plays out as a quiet parable about belonging. The film is available on YouTube, alongside a behind-the-scenes look at the production.
