HUGO x Entire Studios
A broader shoulder, a fuller trouser, a pleat that changes the shape of a coat. In its new collaboration with Entire Studios, HUGO explores how shifts in proportion can give familiar tailoring a different character. Spanning menswear and womenswear, the capsule brings HUGO’s tailoring expertise into conversation with the Los Angeles label’s sculptural volumes and utilitarian approach to dressing.
Founded in 2020 by New Zealand-born Dylan Richards-Diaz and Sebastian Hunt, Entire Studios works across luxury streetwear, technical performance and minimalist design. Here, that vocabulary finds its way into a wardrobe of suits, substantial outerwear and softer separates, with room to dress pieces up or loosen their formality.
“We wanted to explore what contemporary tailoring can become when you approach it with a different mindset,” says Marco Falcioni, SVP Creative Direction at HUGO BOSS.
In the menswear offering, a herringbone wool blazer and matching trousers set the tone. A structured wool overcoat and a voluminous shearling jacket build on the collection’s emphasis on shape, while a heavyweight cotton-twill jacket introduces a more functional element. Knitwear and jersey offer an easier counterpoint, opening up ways to wear the tailoring beyond a complete suit.
image courtesy HUGO BOSS / Entire Studios
Womenswear plays with a similar balance of structure and movement. Defined shoulders give an oversized blazer and matching coat their outline, while pleated backs add another dimension to their construction. Voluminous trousers feature satin detailing and engineered draping, extending the experimentation through the silhouette.
Elsewhere, a draped cape dress and a satin-and-chiffon dress soften the wardrobe. A tailored pencil skirt and fitted rib-knit jumper with darted shaping bring the proportions closer to the body, while an oversized down-filled bomber offers another way to introduce volume.
The collection leaves the final arrangement to the wearer: tailoring layered with jersey, fluid fabrics beneath substantial outerwear, or individual pieces worked into an existing wardrobe.
The HUGO x Entire Studios capsule will be available at selected HUGO stores worldwide, on hugo.com and through wholesale partners.
