Annika Gustavsson Jewelry Opens a Second Store in Stockholm

On 17 October, jewellery designer Annika Gustavsson opened her second boutique at Nytorget in Stockholm, bringing a piece of Gotland to Södermalm. The new store offers the same jewellery and personal service as her original boutique in Visby, where all pieces are designed. Inspired by the rugged natural landscape of Gotland, Annika Gustavsson creates timeless jewellery with a focus on versatile designs that can be worn and combined for different occasions. After four years of studying jewellery design and goldsmithing in Stockholm and Copenhagen, she opened her own boutique and workshop in Visby in 2014, following an earlier career in finance. Alongside her established collections of silver jewellery, Gustavsson designs engagement and wedding rings, working closely with clients to create pieces that reflect their individual style, preferences and budget. Her collection also includes cocktail rings featuring gemstones in a variety of colours and shapes. Located at Nytorgsgatan 36, the new boutique is designed around personal service, offering visitors the opportunity to explore and try on jewellery at their own pace, with consultations available by appointment.