A Fresh Face for EstridMAN, Exclusively at Åhléns

Razor brand Estrid is giving its men’s range EstridMAN a completely new look. From week 38, the new collection is available exclusively at Åhléns, both in department stores across Sweden and on ahlens.se. 

The new packaging is inspired by Swedish minimalism. The previous look has been replaced by a white box with the razor front and centre and a large ESTRIDMAN logo as the only decoration. The razor comes in three colours: Onyx, Chrome and Lagoon.

The range consists of three products: a steel razor with five diamond-coated blades, refill blades and a shave gel with aloe vera and Japanese cypress. All products are dermatologically tested and made for sensitive skin.“Men’s shaving has long been dominated by a few big players, and customers have been paying for it. With EstridMAN we want to challenge that with Scandinavian design, quality and a price that makes sense” says Ben Eliass, CEO of Estrid.

Available at Åhléns:

• The Razor Starter Kit – razor in Onyx, Chrome or Lagoon, one extra cartridge and wall holder – 129 SEK
• Face Razor Blades – 159 SEK
• The Ultimate Shave Gel – 80 SEK