EMU Australia Enters a New Era with the Launch of its FW26 Campaign, BE MORE

The Australian heritage brand unveils its most ambitious creative expression to date, redefining contemporary Australian premium luxury through craftsmanship, culture and a distinctly modern point of view.

BE MORE is not a departure from EMU Australia’s heritage. It is its clearest expression yet. It marks the beginning of a new era for the brand, one where Australian craftsmanship meets a sharper creative perspective, where functionality and fashion exist without compromise, and where the story extends beyond the product itself.

The campaign presents a way of moving through the world. Across a sequence of carefully composed scenes, a woman moves effortlessly between identities. She is dressed for the city before finding herself somewhere entirely unexpected. Luxury is no longer confined to one setting. Every environment becomes part of the same narrative, dissolving the familiar boundaries between fashion, function and the outdoors.

The Fall/Winter 2026 collection reflects that philosophy with an edit of styles designed for the way people live today, moving effortlessly between environments, climates and occasions without ever feeling overdesigned.

Leading the season is Sharky Adventure Scuff, a confident evolution of one of EMU Australia’s most recognisable silhouettes. Defined by the signature jagged Sharky sole, it introduces a more architectural profile while remaining grounded in the comfort that has become synonymous with the brand.

At every level of the project, EMU Australia partnered with Australian creatives, bringing together voices whose perspectives reflect the authenticity, diversity and creative energy of the country that continues to inspire the brand.