Kari Traa AW26 – Hot Girl Winter Is a State of Mind

At Kari Traa, base layers have always been more than just a first layer. They are the foundation for moving freely, pushing your limits, and embracing winter with confidence. With its AW26 collection, the Norwegian performance brand invites women to make the season their own with base layer as their inspiration.

With the Hot Girl Winter campaign, the brand reclaims what it means to be hot. For Kari Traa, it’s not about appearance. It’s about feeling strong, confident, and comfortable enough to be yourself.

For AW26, Kari Traa continues the beloved collection in 100% merino wool, introducing fresh seasonal colors while maintaining the same winning combination of comfort, performance, and timeless Scandinavian design.

New for AW26 is Ines, a lightweight base layer collection crafted from 100% merino wool. Featuring a Scandinavian-inspired knit pattern and a clean, timeless aesthetic, Ines is designed for women seeking versatile performance essentials with natural temperature regulation and exceptional comfort.

Kari Traa continues to develop performance apparel designed specifically for the female body. The Faith, Saga, and Alma collections are built using the brand’s Female First Technology, combining body mapping, strategically placed ventilation, and performance-driven materials engineered for women’s movement.

The collaboration with artist and outdoor enthusiast Rachel Pohl continues for another season. Previous collections sold out quickly, and AW26 brings back some of the partnership’s most-loved pieces in fresh new colorways.

The Kari Traa AW26 collection launches globally for Fall/Winter 2026 and will be available at select retailers and on karitraa.com.