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Levi’s® Opens Levi’s® HOUSE During Copenhagen Fashion Week

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Levi’s® Opens Levi’s® HOUSE During Copenhagen Fashion Week

During Copenhagen Fashion Week, Levi’s® introduced Levi’s® HOUSE in Christianshavn, a pop-up activation uniting fashion, design, and the city’s vibrant creative energy. Levi’s® HOUSE was created as a place to meet, relax, and connect. Visitors explored new collections, vintage pieces, special designs, and a variety of cultural events during the week. The space showed Levi’s® devotion to genuine self-expression and celebrated the creative people shaping Copenhagen.
 
Guests saw important Levi’s® collections and product stories during the week, like A Looser take on Prep, the 700 series, Workwear, Blue Tab, the 501® family, and special archive collaborations. The programme also featured Caro Editions, David Hellqvist, Collina Strada, and Damernes Magasin, connecting Levi’s® roots with modern Copenhagen culture.
 
‘Levi’s® has always been shaped by the people and communities who make it their own, which makes Copenhagen Fashion Week such a natural fit for the brand. As it celebrates its 20th anniversary and continues to be one of the most exciting moments on the global fashion calendar, we’re excited to create a home for the week that brings the Levi’s® brand to life while celebrating the people and creative spirit that make Copenhagen such an inspiring place for fashion today’, said Mathilde Vaucheret, vice president of marketing, Levi’s® Europe.

images courtesy Levi’s®

photography Michaela Metesová

Caro Editions and vintage Levi’s®

For SS27, Caro Editions redesigned eight vintage Levi’s® jackets using leftover high-quality fabrics. They first appeared on the Caro Editions runway before being shown at Levi’s® HOUSE during Copenhagen Fashion Week. These pieces showed Caro Editions’ dedication to skilled work, the use of vintage materials, and careful rebuilding, turning classic clothes into special collector’s items.

Blue-Collar Modernism with David Hellqvist and gestalten

Levi’s® HOUSE hosted the launch of Blue-Collar Modernism: The Visual Culture of Workwear by David Hellqvist, published by gestalten. The book explores how clothes made for steelworkers, mechanics, dockworkers, and miners influenced design worldwide. Blue-Collar Modernism shows how practical work clothes evolved into modern fashion, highlighting the enduring link among usefulness, skilled labour, and personal style.

Collina Strada and Levi’s®

Concluding Copenhagen Fashion Week, Collina Strada and Levi’s® hosted a celebration at Levi’s® HOUSE. The house party-inspired event brought together fashion, music, and Copenhagen’s creative community on the final night.

Levi’s® Vintage Pop-Up by Damernes Magasin

Levi’s® invited Damernes Magasin to select vintage Levi’s® 501® jeans for a pop-up shop at Levi’s® HOUSE. Available all week, this collection celebrated the unique style, character, and cultural importance of the 501®, a garment made personal by generations.

Eurowoman and Euroman at Levi’s® HOUSE

When LeWhen Levi’s® HOUSE opened to the public, Eurowoman and Euroman hosted an afternoon with drinks, snacks, and Levi’s®, welcoming Copenhagen’s wider fashion and creative community.

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