The World of Albalo

Founded in Stockholm by sisters Maryam and Elica Ghavidel, Albalo is a concept house that views childrenswear as part of a larger story about identity, belonging and self expression. Built on the belief that every child deserves the freedom to be exactly who they are, the brand creates clothing that celebrates individuality rather than conformity. Working exclusively with leftover fabrics, Albalo produces elevated tracksuits through small, intentional drops, embracing a slower and more considered approach to fashion. Designed to move through every part of childhood, from play and imagination to everyday adventure, each piece combines lasting quality with a bold visual language that stands apart from traditional childrenswear. Creative director Maryam Ghavidel draws on a multidisciplinary career spanning fashion, music and visual storytelling. Inspired by years in the industry and encouraged by her mentor Virgil Abloh to build something that reflected her own perspective, she created Albalo as a world where difference is celebrated and belonging comes naturally. More than a childrenswear label, Albalo is a modern concept house for families who value thoughtful design, sustainability and authentic self expression. In a landscape often defined by restraint, Albalo offers a confident alternative, proving that childhood is at its most beautiful when it is lived freely.