Becore Opens Its Fifth Studio in Stockholm
Becore, the Stockholm-based wellness brand that introduced the Megaformer to the Nordic market, opens its fifth studio at Karlaplan this May. Founded in 2013 by Hélène Barkman, the brand has grown from a single reformer studio into a premium wellness and lifestyle concept spanning training, design, and its own activewear line.
“It feels wonderful to see how pilates has grown and become accessible to a broader audience compared to when we started in 2013. With the opening at Karlaplan, we continue to expand, and look forward to welcoming both our loyal members and new visitors,” says Hélène Barkman, Founder and CEO, Becore.
The new studio was designed by Studio Sverlander. The interior combines warm timber, high-gloss black details, and granite in both dark and light tones, with an oxblood accent running through the space. Sculptural objects, leather seating, and a lounge and retail area give the studio a social dimension beyond the training floor, and a terrace extends the experience outdoors.
“We focused on materials, light and spatiality to create a warm and tactile environment where every detail contributes to the overall experience. The result is a place that feels as considered as the training that takes place there,” says Johannes Sverlander, Architect and Founder, Studio Sverlander
Alongside the studio opening, Becore launches a refreshed activewear collection developed around movement and sustainability – minimalist in expression and designed to work as naturally outside the studio as within it. The brand is also expanding its digital platform with online classes, extending the offering beyond its physical locations.
