Hästens and Ferris Rafauli Elevate the Art of Sleep

Hästens, the Swedish family company founded in 1852, has introduced updated versions of its two signature products: the Grand Vividus and the Dreamer. Both were refined through 2024 and 2025 and have been entering selected partner stores since then, this is the first time the full story is being told publicly. The campaign was developed in collaboration with world-renowned designer Ferris Rafauli.

The Grand Vividus remains the highest expression of Hästens’ craft: a handmade bed built in Sweden from natural materials including horsehair, wool, cotton and flax, with up to 600 hours of handiwork in every piece. The Dreamer applies the same philosophy in a more accessible form, composing support, sleep climate, and recovery into a single integrated experience. “The bed is not just another element in the room. It’s the reason the room exists,” says Rafauli.

The collaboration with Rafauli shapes the campaign’s central argument: that the bedroom should be designed around the bed, not the other way around. It is a shift from decoration to purpose.

The campaign also features Wayne and Janet Gretzky, whose presence connects the product to a broader conversation about preparation, discipline, and sustained performance. The underlying claim is straightforward: sleep is not a passive activity but an active investment in how the next day is lived. “Not preparing is preparing to fail. Sleep is one of the most powerful and effective forms of preparation” says Gretzky.

The new Grand Vividus and Dreamer are available through selected Hästens partner stores.