IDA WARG Beauty Redefines Self-Tanning for 2026

IDA WARG Beauty is revolutionising the self-tan category with a major relaunch and new, personalised products arriving in January 2026.

The entire core range, including Tanning Drops, Face Lotion, Body Lotion, Spray, and Mousse, has been upgraded with a new, colourless formula enriched with triple hyaluronic acid for deep hydration, designed to minimise transfer and suit sensitive skin. The formulas are now fragrance-free and designed to be suitable for all skin types, including sensitive skin, while delivering an even, natural glow within 4-8 hours.

In a category-first for the brand, IDA WARG Beauty introduces the Cool & Warm Self-Tanning Mousses, its inaugural products developed to match the user’s skin undertone. Cool Bronze is designed for neutral to cool undertones. At the same time, Warm Glow complements neutral to warm undertones, ensuring a seamless, sun-kissed result that blends perfectly with the individual’s natural complexion.

For those seeking immediate results, the brand is launching its fastest self-tanner yet: the Cocoa Self-Tanning Mousse 1 Hour Express. This advanced mousse allows users to customise their level of colour, offering a subtle glow after one hour or a deeper bronze after three, aided by recycled cocoa shells that act as a natural application guide.

All products are 100% vegan, focused on skincare benefits, and easy to apply. With this launch, IDA WARG Beauty reinforces its philosophy that beauty should feel as good as it looks.