Hästens Unveils Winterland:
A Magical Holiday Story for the Year of the Horse
As 2026, the Year of the Horse, approaches, Hästens celebrates its enduring symbol of strength, vitality, and renewal with Winterland, a poetic holiday story inspired by the legendary Blue Check Horse.
For over 170 years, Hästens has dedicated itself to crafting exceptional sleep experiences for those who value quality, self-care, and wellbeing. Winterland unfolds in the mythical town of Snödal, where the brand’s iconic blue check is
more than a pattern—it is sacred. It honours Blåmir, the mythical Blue Check Horse of Old Norse legend, said to bring light, healing, and hope during the winter festival.
Reflecting Hästens’ own spirit, enduring, vital, and ever in motion, the story bridges myth and craftsmanship, marking a season that celebrates comfort, renewal, and artistry.
This winter, Hästens invites you to discover its most refined creations: the Monogram Collection by Ferris Rafauli, crafted from the finest cotton satin in deep, elegant hues, and the Grand Vividus, a masterpiece of Swedish craftsmanship and design. Together, they embody the brand’s timeless devotion to beauty, warmth, and the art of restorative sleep.
