ARKET and Barbour Redefine Functional Elegance
for Autumn Winter 2025
text Ulrika Lindqvist
Photography Hill & Aubrey
Nordic lifestyle brand ARKET and British heritage label Barbour join forces for Autumn Winter 2025 with a limited capsule collection that celebrates craftsmanship, modularity, and the art of layering. Co-designed between Stockholm and South Shields, the collection bridges Nordic minimalism and British utility, offering versatile pieces built for life outdoors.
Inspired by the shared climates and coastal landscapes of Northern Europe, the collection reinterprets classic Barbour silhouettes through ARKET’s contemporary lens. Key styles include new takes on Barbour’s iconic wax jackets, insulating layers, and essential ARKET pieces updated with materials and details drawn from the Barbour archive. Highlights include the 1960s Gamefair parka in sage green, a detachable 2-in-1 recycled down vest, dry-wax denim garments, and a tartan-checked quilted down jacket. Accessories such as rubber boots, a tonal waxed scarf, and a waxed dog jacket complete the line.
The campaign, shot on Gotland in the Baltic Sea by British photographers Hill & Aubrey and Swedish cinematographer Hampus Nordenson, captures the island’s rhythm of life across generations and its connection to nature. The imagery reflects the brands’ shared values of durability, function, and timeless design.
“The idea was to honour the rhythms and environments of the North,” says ARKET’s Head of Design and Creative, Ella Soccorsi. “We wanted to create something that resonates with both our identities, combining Barbour’s heritage with our modern Nordic aesthetic.”
Ian Bergin, Barbour’s Director of Menswear, Footwear, and Accessories, adds: “This partnership allowed us to reinterpret archive classics through a Nordic lens, creating something both familiar and refreshing, deeply rooted in the outdoors.”
The ARKET and Barbour collaboration will launch on 16 October 2025 and will be available in stores worldwide and online at arket.com.
