Gucci’s Beauty and the Bag Continues with Vittoria Ceretti

Gucci has released the latest chapter of its Beauty and the Bag campaign, this time featuring Vittoria Ceretti with the Jetset GG Marmont. Shot by Mert and Marcus, the image works in an all-white palette, extending from the bag through the entire look, to bring the design’s shape, texture, and hardware into focus.

The Jetset GG Marmont offers a new reading of the GG Marmont silhouette, retaining the archival Double G hardware that has defined the bag since its introduction. The monogram traces back to a 1970s emblem referencing the initials of Guccio Gucci; here it is joined by the Web stripe, bringing two House codes together across the bag’s soft construction.

Beauty and the Bag launched in March 2026 with Kate Moss alongside the Borsetto and Emily Ratajkowski with the Giglio, before its second chapter turned to global brand ambassador NINGNING from aespa and the Paparazzo. Across each iteration, the campaign considers the particular hold a handbag comes to have and the place it occupies in a person’s world rather than simply on their arm.