Newhouse Celebrates 40 Years of Timeless Style

Founded in Borås in 1986, Swedish fashion brand Newhouse celebrates its 40th anniversary this year. Still family owned and now led by the third generation, the brand marks the occasion with the concept Tidlöst för alltid, or Timeless Forever. Rather than looking back, the anniversary is an opportunity to consider what comes next, while remaining true to the values that have shaped Newhouse since its beginnings.

At the heart of the brand is a simple philosophy: style over trends. Its approach to design centres on a considered wardrobe of pieces made to be worn, combined and returned to over time. Fit, materials and construction remain central to the process, with the design team developing each garment at the brand’s headquarters in Borås, working closely with selected suppliers and production partners in Europe and Asia. The anniversary collection reflects this balance between continuity and renewal. Released in two parts, in March and autumn 2026, it revisits Newhouse signatures through classic silhouettes and tailored influences, sharpened with contemporary details. The palette combines familiar brand colours with understated neutrals, touches of Newhouse green and black, while the silhouettes move between closer fitting shapes and more generous volumes in trousers, blazers and outerwear. Forty years on, Newhouse is less interested in nostalgia than in the idea of longevity. The anniversary looks towards a new chapter, with a continued focus on fit, materials and craftsmanship.