Estée Lauder launches "Grand Hotel" campaign for the 2026 holiday season
Estée Lauder has unveiled its Holiday 2026 campaign, “Make It Grand”, built around the concept of a luxury hotel and fronted by global brand ambassadors Daisy Edgar-Jones, Imaan Hammam and Paulina Porizkova.
The brand describes the campaign as a “Grand Hotel” world inspired by the glamour of famous hotels, with gift boxes stacked in every corner. The collection includes 18 gift sets across skincare, makeup and fragrance.
The largest is the Estée Lauder Blockbuster, which holds 11 products: Advanced Night Repair cleanser and serum, Supreme+ creams, an eye cream, lip products, a limited-edition eye palette, mascara and eye makeup remover.
Skincare sets are anchored by Advanced Night Repair and Revitalizing Supreme+, and range from the Revitalizing Supreme Starter Set to the Resilience Multi-Effect Gift Set. Two sets include new products: DayWear Glow Boost Gel Cleanser and Perfectly Clean Cleanser.
In makeup, the Lip Gloss Collection Giftset holds five Pure Color Explicit shades, and The Lip Concierge Pure Color Collection offers four full-size limited-edition lipsticks. The smallest set is the Petite Suite Mini Lip Duo.
Fragrance includes the Beautiful Magnolia gift set and The Pleasures Gift Set.
The sets are sold at Estée Lauder counters, on esteelauder.com and at major airports.
