Nilens Jord Launches Hair Care 2.0
Nilens Jord, known for its fragrance-free, AllergyCertified skincare, is expanding into haircare with Hair Care 2.0 – a nine-product range developed for both hair and scalp. The launch is timed for the end of summer, when hair has typically taken a season of sun, salt water, and heat. Each collection includes a shampoo, conditioner, and treatment mask, and all products are fragrance-free, AllergyCertified, and vegan.
The Hydration collection is developed for dry hair and centres on hyaluronic acid (Sodium Hyaluronate) for moisture binding, panthenol (provitamin B5) for nourishment and shine, and Saccharide Isomerate, a sugar-derived ingredient that helps counteract the drying effect of cleansing agents and supports the scalp’s natural balance. The result is hair that feels soft and more hydrated without being weighed down.
Repair is built for dry, stressed, or damaged hair. The formula includes glycerin, Saccharide Isomerate, and Betaine, a combination focused on moisture retention, scalp balance, and leaving hair feeling smoother and more manageable. It is the most restorative of the three collections, aimed at hair that needs rebuilding after damage or repeated chemical treatment.
Volume addresses hair that lacks lift and fullness, using hydrolyzed wheat protein to reduce collapse in the hair fibre and add visible body, alongside almond oil for nourishment and Saccharide Isomerate for scalp care. The emphasis throughout is on creating fullness without residue, hair that feels airy and light rather than coated.
Nilens Jord Hair Care 2.0 is available now at nilensjord.com and selected retailers.
