Lenoites Launches LashSculpt, a Next-Generation Mascara
Lenoites, the Swedish beauty brand founded in 2021 by Laila Högfeldt, is launching LashSculpt, a development of its bestselling PowerLash Growth Serum Mascara. The formula is unchanged: 83% active lash serum combined with tubing technology, where flexible polymers wrap around each individual lash to create small water-resistant tubes that hold through sweat, heat, and moisture, and remove in around 30 seconds with warm water and light massage. What’s new is the applicator.
The LashSculpt’s 90° FlexBrush can be angled to follow the contours of the eye, allowing more control across the inner and outer corners and a more even, separated result from root to tip. The adjustment is designed to make precise application more intuitive rather than requiring more effort.
“With LashSculpt we wanted to take the next step in a product that already has a strong place with our customers, without compromising on quality. The angled brush makes it easier to follow the eye’s contours and create a more precise result in a very natural way, says Högfeldt.
LashSculpt is vegan, paraben-free, and free from prostaglandin analogues. It is dermatologically tested and suitable for sensitive eyes and contact lens wearers.
