Bonding Redefined: Oribe Hair Alchemy Bond Building Elixir
Oribe has introduced Hair Alchemy Bond Building Elixir, clinically proven to restore damaged and weakened bonds* and strengthen hair from within. The newest member of their Hair Alchemy collection, the elixir targets the three types of hair bonds: hydrogen, ionic, and disulfide. Encapsulated Time-Release Strengthening Technology delivers active ingredients for deep reinforcement, whereas botanical ingredients provide lasting nourishment. Eleven amino acids and Oribe’s Holistic Rebonding Complex enhance hair elasticity and flexibility, reducing breakage risk by 71%.**
*Based on a clinical test of Hair Alchemy Bond Building Elixir after one use, compared to a control group.
**Based on a clinical test of Hair Alchemy Resilience Shampoo, Hair Alchemy Resilience Conditioner, and Hair Alchemy Bond Building Elixir after five uses, compared to a control group.
images courtesy Oribe
‘Bond-building technology is nothing new in hair care, but we saw an opportunity to take it a step further. Our goal with hair alchemy bond building elixir was to create the most luxurious version of a bond-building treatment, from the formula itself and the packaging to the entire sensory experience’, says Michele Burgess, Executive Director, Product Development at Oribe Hair Care. ‘The formula is inspired by skincare and combines a rich, luxurious texture with advanced technology that supports the hair’s three key bond types: hydrogen, ionic, and disulfide bonds. The goal was to develop a high-performance product that feels premium and integrates easily into any haircare routine, regardless of hair type’.
For more information about Oribe’s formulation philosophy, visit Oribe.com.
