Awe Inspired and Warner Bros. Pictures Unveil a Practical Magic 2 Jewellery Collection
Los Angeles, CA, August 2026 – A Wearable Mythology of Ancestral Magic, Botanical Power, and Feminine Knowledge
Awe Inspired partners with Warner Bros. Pictures on a collection of fine jewelry inspired by the new film Practical Magic 2, the highly anticipated sequel to the 1998 cult classic that has become one of the most beloved cinematic objects of the past quarter century. The collection launches August 20 in advance of the film’s September 11 theatrical release.
Designed in conversation with the world of the Owens sisters, the collection translates the film’s symbolic vocabulary into wearable relics. Ravens, belladonna, spell books, and dandelions are reimagined in fine metalwork and carved gemstones, with each piece carrying the mythology of a family persecuted across three centuries for magic they refuse to surrender.
“Practical Magic was one of the first films to treat feminine intuition as power rather than ornament,” says Max Johnson, Co-Founder and CEO of Awe Inspired. “Translating that mythology into pieces women actually wear was the most natural collaboration we’ve stepped into. Every charm in this collection has a story the Owens women would recognize.“
A new generation carries the bloodline
Practical Magic 2, based on Alice Hoffman’s 2021 novel The Book of Magic, brings back original cast members Sandra Bullock, Nicole Kidman, Stockard Channing, and Dianne Wiest, alongside new additions Joey King and Maisie Williams. The sequel extends the Owens story into a new generation of women who carry the family’s magic in their bloodline.
Hero pieces and their mythology
The Belladonna Potion Vial Pendant and Belladonna Crystal Charm Collector Necklace invoke the franchise’s most charged botanical, Atropa belladonna, named for the Greek Fate Atropos who cuts the thread of life. Beautiful and lethal, the plant has shaped the franchise’s symbolic register from the beginning.
The Deathwatch Beetle Pendant and Deathwatch Beetle Ring, available in lapis, tiger’s eye, and lab-grown purple stone, carry associations with mortality, transformation, and the threshold between worlds. The Verbena Botanicals Necklace and Bracelet and the Dandelion Dangle Earrings ground the collection in the everyday witchcraft of the natural world, where verbena protects and dandelions carry wishes and spirit communication.
