H&M Beauty and BUBS Launch Limited-Edition Candy-Inspired Beauty Collection

H&M Beauty has announced a limited-edition collection with Swedish candy brand BUBS, translating the brand’s signature sweet and sour flavours into a range of lip care, mists, and accessories.

The collection includes lip oils, lip masks, hair and body mists, as well as beauty accessories such as a charm, a hair claw, and a beauty bag. All products are vegan and inspired by classic BUBS candy scents, including Raspberry Liquorice, Watermelon, Berry Vanilla, Bubblegum, Banana Toffee, Lemon Berry, and Tutti Frutti.

According to H&M Beauty, the drop is intended to capture the growing global interest in Swedish candy culture, which has gained traction on TikTok in recent months. “With this collection, we wanted to capture the joy and nostalgia of Swedish candy culture and translate it into a playful beauty experience,” said Mirja Kjellberg, Head of Private Label at H&M Beauty. “BUBS has such a distinctive universe of flavours and colours, and reimagining that through scents, textures and collectable packaging felt like a natural fit.”

Helena Sandström, International Marketing Manager at BUBS, Orkla Snacks, added: “We are thrilled with how BUBS’ unique flavors and shapes are translated into lifestyle and everyday accessories. We love the result and how the candy and beauty world come together in a creative and groundbreaking way.”

The H&M Beauty and BUBS collection is available in selected stores and online from April.