Manasi 7 Redefines Valentine’s Day: A Celebration of Self-Expression
This Valentine’s Day, Swedish beauty brand Manasi 7 is shifting the spotlight away from traditional romance and toward a more profound muse: the individual woman. Challenging the celebration of being chosen, the brand has unveiled a signature makeup look designed to honour inner strength and authenticity. The message is clear: love is not a performance or a metric of value, but a feeling that begins within.
Founder Susanne Manasi is leading this shift, emphasising that a woman’s worth is entirely independent of her relationship status. “Love has never been a measure of a woman’s worth,” says Manasi. “This Valentine’s Day, I wanted to celebrate women’s self-expression, inner strength and the freedom to be exactly who they are.”
The curated Valentine’s Day look focuses on high-performance, organic ingredients that enhance rather than mask the wearer’s features. The kit features four staple products:
Botanical Face Oil Armonia: A potent foundation of 24 certified organic oils designed to mimic the skin’s natural microbial activity, ensuring a rejuvenated, luminous base.
All Over Colour Dianthus: A versatile 4-in-1 cream colour. This shade offers a buildable, “flawless natural” flush for cheeks and lips.
All Over Shine Cristallo: A non-sticky, shimmer-free balm used to add a dewy, high-gloss finish to the eyes, lips, or face.
Precision Mascara Obsidian: A rich, emollient formula inspired by Japanese Binchōtan charcoal and Himalayan Shilajit, providing delicate definition and intense fullness.
By moving away from the “partnered vs. single” dichotomy, Manasi 7 is positioning its Valentine’s look as a tool for self-care and personal truth. Whether a woman is partnered, single, or somewhere beautifully in between, the look is intended to serve as an extension of her own voice.
