• photography Daniela Spiroska

    fashion Ulrika Lindqvist

    hair & makeup Wanda Persson

    model Zebastian/Mikas

    Refined Elegance: Edwin Nenzell on Rose & Born’s Legacy and Vision for the Future

    Written by Ulrika Lindqvist

    Founded in 1989 in Stockholm, Rose & Born has been a cornerstone of modern menswear, blending Scandinavian aesthetics with classic tailoring traditions. In this exclusive interview, Edwin Nenzell, Partner and Buying Director, shares insights into the brand’s origins, creative processes, and its mission to offer timeless sophistication with a personal touch. From the challenges of navigating the fast-paced fashion industry to opening an international store in Zürich, Edwin reflects on the journey and future aspirations of this iconic brand.

    Ulrika Lindqvist: Can you share how Rose & Born was founded and the inspiration behind its creation?

    Edwin Nenzell: Rose & Born was founded in 1989 in Stockholm with a vision to offer contemporary menswear rooted in classic tailoring traditions. The inspiration came from a desire to provide proper personal experiences as we redefine modern elegance. Today that means combining Scandinavian aesthetics and values with the craftsmanship of traditional menswear. We want to create a space where our customers find clothing that blends sophistication, quality, and a sense of individuality. Over the years, this mission has evolved, but the essence remains the same: being available to help our customers look and feel confident in every setting.

    UL: What is your background, and how did it influence your decision to collaborate with Rose & Born?

    EN: My background is deeply rooted in menswear. Having worked in the business for many years, I early developed a passion for fine tailoring and an appreciation for the nuances of men’s style.

    Joining Rose & Born felt like a natural step — it was an opportunity to combine my understanding of menswear with a platform that values craftsmanship, personal service and understated elegance. After a few years at Rose & Born , I became a partner of the company and today I oversee the buying and made-to-measure services.

    UL: How would you describe the dynamic of working with your team at Rose & Born?

    ED: The dynamic is one of collaboration, a mutual vision, and a shared passion for what we do. We are a small, dedicated team that thrives on creativity, attention to detail, and a commitment to our customers. Everyone has different backgrounds and brings unique perspectives, and our open dialogue helps us continually refine and evolve the brand. The trust and clear understanding of what we’re trying to achieve is essential to maintaining the brand's integrity and vision.

    UL: What are the three core values that define Rose & Born as a brand?

    EN:

    Personal Service: Building genuine relationships with our customers and offering tailored experiences that make them feel seen and valued.

    Craftsmanship: A relentless focus on quality and the artistry behind every garment.

    Timelessness: Designing pieces that transcend trends and remain relevant for years to come.

    UL: Can you take us through the creative process behind your latest collection?

    EN: Our creative process always begins with a consideration of the past and what’s essential for both style and comfort today. We explore themes that align with our brand DNA — contemporary elegance and functionality.

    For the Fall Winter 2024 collection, we drew inspiration from the nature and landscapes of Sweden and Switzerland. Many times they are as understated as our collections. One can see clear connections both in the colour palette of the garments but also the focus on functionality with garments focusing on being wearable in these climates. I would say all our collections are crafted to seamlessly transition between different occasions. We have a great permanent assortment as well which is meticulously tested and improved, ensuring each garment lives up to our standards before it reaches our customers.

    UL: How would you describe the ideal Rose & Born customer?

    EN: In a year we meet all sorts of customers, and they are all very different individuals. For us that is the most important start, understanding the customers’ needs and wants. But trying to define the ideal Rose & Born customer, I would say it’s someone who values quality, and personal style and has a long-term relationship with their wardrobe.

    UL: What have been the biggest challenges you’ve encountered while building Rose & Born?

    EN: I would say the pace of the fashion industry. Maintaining a commitment to our core values has always been important to us while adapting to new customer needs — such as incorporating e-commerce, expanding internationally, and navigating quick changes in shopping behaviour — has required constant learning and adaptation. However, these challenges have also been opportunities to grow and refine our identity.

    UL: Can you share a memorable moment from your years at Rose & Born?

    EN: What comes to mind first is opening our second physical store, which we did in Zürich last December. Seeing our vision resonate with a new international audience and succeed in the way we imagined is incredibly rewarding. It truly reflects the years of dedication to developing this company into what it is today.  It also reinforced our belief that there is a global appetite for what we envision Rose & Born being – uncompromising quality and effortless quality with the personal experience at centre stage.

    UL: What are your future goals and aspirations for Rose & Born?

    EN: Our goal is to continue growing our global presence while staying true to our core values. We aim to enhance our digital experience and grow our physical presence. Making the online business as seamless and refined as our in-store services is key to achieving this. Ultimately, we want to deepen our relationship with our customers worldwide, offering them garments and experiences that embody the values of Rose & Born.

  •  Hélène de Beauvoir, © APP, Ute Achhammer, courtesy Amar Gallery

    The Woman Destroyed: The First Solo Exhibition of Hélène de Beauvoir in London

    Written by Natalia Muntean

    The Woman Destroyed marks the first solo exhibition of Hélène de Beauvoir, the younger sister of renowned philosopher and feminist Simone de Beauvoir, in London. Hosted by the Amar Gallery, the exhibition showcases a curated selection of paintings and works on paper spanning the 1950s to the 1980s. Amar Singh, the gallery’s founder, spent three years assembling the collection, sourcing works from across the globe, and uncovering the profound significance of Hélène’s contributions to both her sister’s legacy and the global feminist movement.

    Hélène de Beauvoir’s artistic journey began early. At just 15, she declared her ambition to become an artist in her diary, and she remained dedicated to her craft until she died in 2001 at the age of 85. Over her lifetime, she created more than 3,000 pieces and garnered recognition during her lifetime. The exhibition offers a rare glimpse into Hélène’s expansive artistry, with her work often exploring feminist philosophy and women’s issues, reflecting her deep engagement with the role of women in society.

    Hélène’s formal training at the École Art et Publicité and her associations with notable artists like Marc Chagall and Jacques Lipchitz significantly influenced her artistic development. Her first solo exhibition took place in Paris in 1936 at Galerie Jacques Bonjean, a gallery co-founded by Christian Dior.

    In 1967, the de Beauvoir sisters collaborated for the first time, blending Simone’s feminist ideology with Hélène’s artistic vision. One hundred forty-three first-edition copies of Simone de Beauvoir’s The Woman Destroyed were published by Gallimard, featuring 16 etchings by Hélène. A rare copy of this book will be on display at the Amar Gallery, offering visitors a chance to witness this pivotal moment in feminist history.

    Hélène de Beauvoir passed away in 2001 in Goxwiller, France, leaving behind a body of work that remains as powerful and relevant today as it was during her lifetime.

    The Woman Destroyed not only celebrates Hélène de Beauvoir’s artistic legacy but also sheds light on her enduring influence on feminist discourse. The exhibition runs at the Amar Gallery until 30 March, offering a long-overdue tribute to an artist whose work continues to resonate with contemporary audiences.

          Hélène de Beauvoir, © APP, Ute Achhammer, courtesy Amar Gallery
           Hélène de Beauvoir, © APP, Ute Achhammer, courtesy Amar Gallery
  • Meet the Artist: Interview with Maria Sandström

    Written by Yasmine M

    Maria Sandström is the multi-talented artist known for her colorful and characterful portraits. The swedish artist began her career in London as an art director working in the film and TV industry, getting recognition with awards from The Royal Society of Arts and the Notting Hill Art Club. Now tit's her paintings and glass work making headlines.

    Her work have been sold in the UK, Australia, Los Angeles, Spain, and France. Odalisque got a quick chat with the artist regarding her new installation ''Twisted Sisters'', a colorful hand of glas sculptures.

    Q: Tell me about your new collection, Twisted Sisters?
    Twisted Sisters was born from fire and shaped by hand, but really, these glass monkeys have minds of their own. They twist and turn into existence—whimsical, sharp, a little mischievous. Each one has a story, a personality, a presence. They’re inspired by iconic women—Florence, Dolly, Eartha—figures who broke the mold in their own ways. And like them, these sculptures don’t just sit quietly on a shelf; they stare right back at you. It’s a collection about the beauty in the unexpected, the elegance in the odd.

    Q: How did Twisted Sisters come about?
    It all started when Orranäs Glasbruk reached out after a TV feature on Kulturnyheterna. They invited me to the Kingdom of Glass, this legendary hub in Småland where glass has been shaped and transformed for centuries. It felt like the perfect place to push my ideas even further. My first series, Board of Directors, was born there—glass monkeys named after the most common names of board members in Sweden. Peter, Lars, Anders, John, Jan. A quiet little rebellion in crystal form.

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    Q: What are your inspirations for Twisted Sisters?
    Human behavior—always. The way we try to keep a straight face but end up betraying ourselves with the smallest flicker of an expression. We like to think we’re in control, but those little tells—an arched brow, a smirk, a side-eye—give us away. That’s what fascinates me. I’ve always been drawn to capturing those raw, unfiltered moments, and monkeys are the perfect stand-ins for us.

    They don’t pretend. They react. They scheme. They play. Twisted Sisters is all of that—expressions frozen in glass, exaggerated just enough to make you feel like they know something you don’t. Add a bit of mischief, a love for bold color, and an obsession with the beautifully odd, and you get this collection. Human nature, just with a little more swing.

    Q: How do you decide the color palette for your work?
    My artistic method is simple: I don’t plan. I just do whatever feels right. There’s no structure, no rules. Every piece starts differently, even though I’m always making monkeys. I pick my colors based on whatever vibe I’m getting at the time. There’s no formula, just feeling. I’d say my practice is messy, spontaneous, and a bit all over the place. I trust whatever comes up in the moment and let it happen. For me, making art—it’s about being in the moment and seeing where it takes me. That’s what makes each piece interesting.

    Q: If I may ask, why apes?
    Apes because they’re the closest thing to humans. I find renderings of humans a bit… boring. It all started when my daughter was little, and she painted herself as a mandrill. I thought it was fascinating—the idea of capturing that primal energy and expression without being literal. It stuck with me. In fact, I have a huge poster of her face painting on my wall. It’s like a constant reminder of how much there is to explore in that strange, human-like world of apes.

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    Q: Will you make more glass sculptures in the future, or was this a limited edition?
    Both Bolagstyrelsen (five pieces) and Twisted Sisters are limited editions. Right now, there are three pieces in Twisted Sisters, but I might add one or two more to complete the series. As for the future—who knows? I’m always open to where the work takes me. I’d love to explore large-scale sculptures at some point, and I’ll definitely continue with my paintings. The journey never really ends; it just shifts direction.

    Q: Did you feel more creative working with glass instead of paintings? Was there a difference in your artistic expression?
    No, I’d say my creative freedom feels larger with painting. I know the material inside and out, so there’s a certain ease and flow in the process. With glass, it’s a different story. There are so many technical aspects to consider, and I’m also dependent on glassmasters to help bring my vision to life. I need to trust their skill and expertise, because glass is unpredictable. Colors can shift completely during the process—something that starts out brown could turn into silver by the end. It’s a bit of a wild ride. So while I can express myself freely in both mediums, glass adds another layer of complexity and challenge that keeps me on my toes.

    Q: Your paintings are very colorful, what do you wish the viewer would feel when looking at your art?
    I’m not one to dictate how people should feel, but definitely not bored or indifferent. I want the expression and the relationship with the title to spark something, even if it’s just a moment of surprise or curiosity.  The title adds a layer of complexity—sometimes it guides the viewer, sometimes it throws them off. The title isn’t just a label, it’s part of the experience, often creating a bit of tension or contrast that makes you stop and think. That moment of realization is where the work feels complete.
    I’ve noticed that people who enjoy my work often find a connection to David Shrigley’s pieces too, and I think that’s because we share a similar approach. We both play with titles and work with naive, almost childlike motifs. There’s this raw, unpolished energy that invites the viewer to make their own interpretations—and that’s where the fun is.

    Q: What does spring/summer 2025 look like for you?
    This spring, I’m fully immersed in preparing for my upcoming exhibition at WAY gallery, where I’ll be unveiling new work, including Twisted Sisters.
    When I’m not in the studio, I’m with my boyfriend, actor Kristofer Kamiyasu, and our kids. We’re fortunate to have plenty of family time, but when Kristofer’s filming, he’s often in far-flung corners of the world, so I try to tag along whenever I can. Last summer, we spent quite a bit of time in London while he was filming The Sandman for Netflix. It felt almost like coming home, having lived there for almost 10 years before moving to Sweden. Walking those familiar streets again, revisiting old spots—it was a nostalgic journey. London will always have a special place in my heart, and being able to explore it again with Kristofer was a true gift.

    It’s a balancing act, but no matter where we are, the moments we share together are what matter most. As for the summer, it will likely bring a few spontaneous trips and probably some less exciting surprise renovations at home. The joy of old houses.

    Find more of her work here.

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