Demna – Odalisque

It’s Gucci by Demna

jeffe lingier / March 2, 2026

It’s Gucci by Demna Last week ended with a show stopper. Demna presented his first collection for Gucci — and it marked a clear new direction. Focused, precise, and all about the product. The collection introduces lighter, body-aware silhouettes with seamless construction, invisible edges, and curved hems that follow the natural shape of the body. It opens with a white seamless minidress — simple, confident, and strong. The tailoring feels fluid and easy, designed to move from day to night. Jackets are styled with skirts, leggings, or trousers, showing versatility. Hybrid pieces stand out: trackdresses, leggings fused with trousers, and ultra-fitted garments that merge tops and jackets into one. Volume appears through feather details and soft leather pieces, while sculpted silhouettes subtly reference classical statues. Eveningwear brings bold energy — high slits, embellishment, and a backless gown revealing a diamond GG thong. Accessories update Gucci icons with a practical twist, including a sleeker Bamboo 1947 bag and the new minimalist Manhattan sneaker. At its core, this collection is about clarity and wearability. Strong design. No over-explaining. Just Gucci — redefined by Demna. images courtesy Gucci

Fashion Articles

Gucci: La Famiglia: Inside the First Chapter of a New Era

Jahwanna Berglund / January 13, 2026

Gucci: La Famiglia: Inside the First Chapter of a New Era Gucci enters 2026 with a troupe of personalities rather than a single muse. La Famiglia, the House’s newly unveiled campaign, introduces a wardrobe shaped by character, attitude, and inheritance, offering a first glimpse into the world Demna is beginning to define for Gucci. Unapologetically sexy, extravagant, and precise the collection signals a purposeful shift that feels entirely of the moment. Captured through Catherine Opie’s lens, the campaign reads like a contemporary family portrait. Each figure stands as an individual, yet together they form a shared identity bound by aesthetic codes, gestures, and a distinctly Italian sense of presence. This is the new era of Gucci, lived not only worn. La Famiglia brings Gucci’s archive to life through personality, not nostalgia. Incazzata burns bright in a vivid 1960s inspired little red coat. Gallerista moves with quiet authority in black, carrying a re proportioned Bamboo 1947. In menswear, Direttore’s tailoring and Principino’s effortless presence turn dressing into confidence and pleasure. Sprezzatura runs through every gesture. Stepped in leather mules, relaxed silhouettes, clothes are worn, not performed. Sensuality is in the air, unspoken and natural. While Demna’s full vision for Gucci will be revealed in February, La Famiglia functions as a deliberate prologue. A study in archetypes, desire, and continuity, it hints at the new language of Gucci to come. Available in Gucci stores worldwide and on gucci.com from January 8. Image Courtesy of Gucci