British fashion designer, model and TV presenter Alexa Chung is announced as the face the SS18 Superga® campaign and designer of an exclusive capsule collection. In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the worlds most recognisable brands, including her first campaign with Superga in 2011. At the heart of ALEXACHUNG the vision was: to create clothes that people want to wear, featuring her popular sartorial style choices, combining Parisian chic with a New York edge, all the clothes and accessories of the brand reflect her eclectic personality.

Alexa Chung’s collaboration with Superga® began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga never died she returned to design her own footwear collection with Superga® for Spring Summer 2018. The campaign was shot in Los Angeles, capturing Superga’s essence and character with Alexa’s acclaimed touch.

Alongside being the face of Superga®, ALEXACHUNG reflecting her personal style. Alexa hasreinterpreted the classic Superga® silhouette (2750, mid cut and mule) with different textures and colours. She created shoes that people want to wear, combining distinctive fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG signature interacts with timeless Superga® styles.

“My mother wore Superga’s when I was growing up so for me they’ve always been a classic shoe and something I have incorporated into my daily wardrobe for years now. It has been wonderful to return to this brand as a designer working on a collaboration for this season because in the past Superga were one of the first companies to let me art direct a campaign for them. It feels a lot like coming home.” Alexa Chung