This year's away jerseys from adidas will stand out both on the pitch and in the stands with their bold expression, drawing inspiration from the artistic traditions that define each nation's unique cultural identities. In Sweden's case, there are clear influences from the pioneers of abstract painting from the late 19th and early 20th centuries. This art form has received significant attention worldwide in modern times, with exhibitions at the world's largest art museums. The jersey's eye-catching design pays tribute to pioneering artists whose work challenged traditional narratives and pushed artistic boundaries. The abstract blue graphics, which fade from dark to light, are a visual tribute to some of the earliest examples of Swedish abstract expressionism. The design reflects innovation and creativity, connecting the dynamics of sport with artistic expressions that have shaped cultural heritage. 

– The importance of national team jerseys cannot be underestimated – both in football and culture. The match jersey represents hope, passion and a sense of community that binds a nation together for a major tournament. For UEFA Women’s EURO 2025™, we have focused on creating match jerseys that combine modern design with functionality, strengthening the connection between players, fans and each nation’s visual DNA. We look forward to seeing these jerseys shine both on the pitch and in the stands in Switzerland this summer,” said Sam Handy, Global General Manager of Football at adidas.

All federation away shirts are available in men's, women's and youth sizes. The shirts launch today and can be purchased through selected retailers here. 

Written by Yasmine M