• Svenskt Tenn: Interiors - A Centenary Celebration of Swedish Design

    Written by Fashion Tales

    Svenskt Tenn, one of Sweden’s most influential design forces, is marking its 100th anniversary with the release of Svenskt Tenn: Interiors, a comprehensive new book. Launched in collaboration with renowned publisher Phaidon, the 400-page book offers an in-depth exploration of the company’s history, founder Estrid Ericson, and its legacy shaped through the collaboration with architect and designer Josef Frank.

    This monumental work highlights Ericson’s pioneering role as a female entrepreneur in the 1920s and traces the company’s evolution into a globally recognized design icon. The book, edited by art historian Nina Stritzler-Levine, features years of archival research, offering fresh insights into the company’s rich past. One chapter, co-authored by Stritzler-Levine and Marika Bogren, delves into Ericson’s travels with close friend Tyra Lundgren, providing new perspectives on their influence.

    Internationally, Svenskt Tenn is best known for Josef Frank’s innovative designs and its iconic Stockholm store. Stritzler-Levine, who curated the book, reveals how Svenskt Tenn’s centennial history continues to resonate today. The book also includes previously unpublished letters from Frank, shedding light on his life and creative process.

    The richly illustrated volume features over 500 images, including photographs, sketches, textiles, and personal items from both Ericson and Frank’s collections. A detailed chronology documents the company’s exhibitions and collaborations over the past century.

    Svenskt Tenn: Interiors offers a deeper understanding of a brand that remains a cornerstone of Swedish design,” says Thommy Bindefeld, Senior Advisor at Svenskt Tenn.

    The book will be released in English on April 2, 2025, available at Svenskt Tenn’s store and online, with a Swedish version following in the fall. It is priced at 890 SEK.

  • images courtesy of HUGO x RB

    HUGO x RB Back with Third Capsule Collection Drop for Summer 2025

    Written by Fashion Tales

    Roaring into summer 2025, the HUGO x RB collab is back with a daring third drop, bringing the brands' rebellious spirit and unique character to the track, to the streets, and to the culture with convention-defying, statement-making styles. Showcased in a high-impact campaign starring Visa Cash App Racing Bulls (VCARB) Formula One driver Yuki Tsunoda, the latest release in this ongoing collab embodies unapologetic individuality and the relentless pursuit of on-track glory.

    In summer 2025, HUGO x RB makes only the strongest of statements. Racing-inspired details and playful twists on the iconic Bull logo have been incorporated across signature casual HUGO pieces, including fresh hoodies and sweats, bold graphic tees, a statement leather jacket, and, in a HUGO x RB first, accessories such as caps and sneakers.

    HUGO made its presence felt at the sold-out F175 Live event at the Q2 in London last night, where Formulas 1 teams' new liveries were revealed to mark the start of the sport's 75th anniversary year. The new HUGO x RB capsule collection and other new-season HUGO pieces were seen on top talents and influencers at the event, including The Pitstop podcasters Jake Boys and Fabio Bocca, Danny Lomas, Sophie Milner, Andre Dixon, Jolie Sharpe, Emma Walsh, Cordell McLean, Kyan Francis, Mac Griffiths, and Maximilian Chester.

    2025 marks HUGO's second year as the official apparel partner of the Visa Cash App Racing Bulls (VCARB) Formula One Team. From the beginning of the new F1 season, HUGO has featured on the team's race suit, teamwear, and livery. The partnership goes beyond the track with limited-edition capsules of bold styles featuring the sophisticated edge of HUGO tailoring, fashion-forward performance wear, and stylish fanwear. Alongside high-performance racewear, the brand also designs and develops off-duty looks for VCARB drivers Yuki Tsunoda and Osack Hadjar, and outfits the entire team in travel wear from its collections. The HUGO x RB partnership continues to exhilarate and resonate with motorsport and fashion fans alike, echoing the thrill of F1, levelling up the hype and combining the power of sports and style under the brand's core motto: HUGO Your Way.

    images courtesy of HUGO x RB
  • photography Josefin Osis
    fashion Lina Harbaekvold
    hair & makeup Caroline Ljusterdal
    model Ali Drammeh / Le Management

    L'Art de l'Élégance Moderne

    photography by Josefin Osis by Nicole Miller
    blazer ARAKII
    top & Other Stories
    earrings Vintage
    cleanser Bioderma sesibio  H2O
    skin serum Merit instant glow serum
    skin cream Embryolisse lait creme concentre
    base Charlotte Tilbury flawless filter
    foundation Danessa Myricks yummy skin serum skin tint
    contour Danessa Myricks beauty balm contour
    cheeks Glossier cloud paint
    highlighter Pat McGrath skin fetish highlighter and balm duo
    eyebrows Mac Cosmetics pro brow definer
    eyeshadow Natasha Denona glam palette
    lips Chanel rogue coco gloss
    hair wrap mousse Lottabody foaming mousse
    hair heat protection Bjork skydda torr
    hair heat tool Cera IR hotstyler brush
    photography Josefin Osis
    fashion Lina Harbaekvold
    hair & makeup Caroline Ljusterdal
    model Ali Drammeh / Le Management

Pages