Zalando, Europe’s leading fashion and lifestyle destination, has officially become the exclusive retail partner for Diane von Fürstenberg (DVF) across Europe. The partnership marks a new chapter for the iconic American brand, enabling DVF to reach a new generation of designer customers through Zalando’s innovative digital platform.
To celebrate the launch, Zalando hosted an intimate press event in Berlin, welcoming media, creatives, and fashion insiders into a space inspired by Diane von Fürstenberg’s creative world. Held at the contemporary Reethaus venue, the event included a panel talk with Diane herself, Zalando’s VP of Designer Lena-Sophie Röper, and moderator Alexandra Bondi de Antoni. Together, they explored the legacy of DVF, the evolution of the brand, and its powerful message of empowering women through fashion.
The exclusive partnership means Zalando is now the only European retailer to offer DVF collections beyond the brand’s own channels (dvf.com and the DVF boutique in Brussels). The latest collection, including archival pieces and new season looks, is available now on Zalando in all 25 of its markets.
“For decades, I have designed to make women feel confident,” Diane von Fürstenberg shared. “Zalando shares that vision, making them an ideal partner for reaching a new generation of women.”
The campaign launch features Diane alongside top model Grace Elizabeth and other notable women, celebrating DVF’s enduring values of confidence, independence, and bold femininity. This long-term collaboration reinforces Zalando’s ambition to make premium and designer fashion more accessible through curated storytelling and elevated online experiences.
Zalando’s Lena-Sophie Röper added, “Diane von Fürstenberg is a true fashion icon. Together, we’re building a new platform for inspiration and style that speaks directly to today’s confident, independent woman.”

The DVF x Zalando collection is now live and available to shop at zalando.se.