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E-Commerce Brand ‘Seezona’ Brings Together Emerging Brands and Unique Pieces text Josie McNeill Online shopping for unique, trendy pieces just got a little bit easier with Seezona. Seezona, a Stockholm-based e-tailor brand, brings together what it believes to be the best emerging micro-fashion brands for customers to easily browse from. With clothing from over 150 international labels for sale on its website, Seezona attracts fashion enthusiasts and everyday customers who want new, note-worthy and creative pieces. Seezona chooses the labels to sell from based on their unique design, craftsmanship, and sustainability. Seezona also offers emerging designers a platform to get global visibility on their items without inventory requirements, marketing budgets, and capital investments, according to Ulrika Angergård, Head of Marketing at Seezona. ’’I love that Seezona helps micro-enterprises reach a global audience, without complicated processes or large investments,” Angergård said in a press release. “Our onboarding process is seamless and allows us to launch a new designer to the platform within just a couple of hours of work, without the brand doing any work. This makes it possible for us to rapidly launch new brands, always offering our customers new up-and-coming brands that they never might have discovered otherwise.’’

LANVIN Announces Future as Creative Director for First LANVIN LAB Collection text Josie McNeill French fashion company LANVIN announced on June 23 that grammy-winning artist Future will act as creative director for the first LANVIN LAB Collection. The upcoming collection will be released August 2023 and will consist of accessories for both men and women. According to the press release, LANVIN LAB aims to promote collaboration and cultural dialogue through its designs. LANVIN LAB’s designs will be solely collaborative collections that complement the LANVIN designs of the same season. For its first capsule collection, LANVIN LAB partnered with Future to celebrate the artist’s unique vision that bridges the gap between fashion and music. Future is an artist from Atlanta who innovated the rap world with his music and subsequent accolades. The founder of the fashion brand, Jeanne Lanvin, was a supporter of the culture. Under her reign, LANVIN became a creative hub for all kinds of artists in the late 19th and early 20th centuries. According to the press release, these capsule collections with LANVIN LAB aim to promote the same spirit.

Bryggen Guldsmeden Hotel text Fashion Tales Located in the charming Islands Brygge district of Copenhagen lies Bryggen Guldsmeden—Denmark’s premier sustainable, luxury hotel.  Sustainability is at the forefront of the hotel’s mission. The hotel consists of 211 rooms furnished with sustainable and recycled materials, including the bed linens and towels, to ensure your stay is comfortable and environmentally friendly. Bryggen Guldsmeden offers five different room options, from twin beds to a two-bedroom suit, for booking. Each room is equipped with free wifi and complimentary iLoveEcoEssentials soap, shampoo, and creams. The Orbital showers in each bathroom, with their temperate water and perfect flow, save between 50 and 90 percent of water consumption. Bryggen Guldsmeden draws inspiration for its luxurious design and decoration from the Nordic and Bali styles. The hotel is committed to providing guests with a cozy and unpretentious stay. This consists of an organic breakfast, with lactose free, gluten free, and vegan options available upon request, and access to a spacious courtyard, pool, and sauna that are perfect for relaxing and lounging around with a drink. For guests looking to keep up with their workouts during their stay, the hotel offers a Balinese-inspired fitness facility. The facility contains a variety of workout equipment, including punching bags and weights to lift, in addition to various cardio machines. The hotel is within walking distance of the Islands Brygge metro station and the Copenhagen harbourfront, providing easy access to other areas of the city as well as beautiful views for your unique stay at the hotel.

Porsche SCOPES: May 26 – 28th text Fashion Tales Porsche SCOPES will come to Stockholm for the first time on the weekend of 26-28 May 2023. The three-day multidisciplinary festival will feature performances and installations by prominent local pioneers in art, music, design, tech and social topics at Värmeverket in Bredäng – with free entry every day. SCOPES, a global platform to support creative souls worldwide, was launched in Berlin in 2018 to create space for ground-breaking local creators and meaningful content. Since then, the festival has been held in Tokyo, Warsaw, Amsterdam, Singapore and Tel Aviv. SCOPES will offers many highlights from the vibrant Scandinavian scene. On the music side, you can see, among others, the electronic pop quartet Little Dragon, who are about to release their seventh album, the internationally recognized lo-fi house producer DJ Seinfeld, the P3- Gold-awarded rapper and artist Jelassi, the Finnish pop princess ALMA, the multi-talented Stella Explorer with her experimental mix of pop, ambient and house, dreamy neo-soul singer and DJ Nápoles from Ladieslovehiphop, Elliphant who has shown her musical breadth through collaborations with e.g. MØ, Major Lazer and Doja Cat, as well as Arvida Byström, one of the most successful artists of our time on the internet who is now making her artist debut as a musician. The festival also offers spectacular art installations by e.g. Swedish Girls, DANG/HO & Musoke Productions, BOZ ART, Fabian Bergmark Näsman and Emotional Landscape, and a fashion show by the hand knitted brand Imaskopi which was widely acclaimed during its fashion week debut last year. As well as topical talks focusing on “AI’s impact on culture” and sustainability in the world of fashion due to “The textile circle”, with profiles such as Mathieu Wothke ofm Somewhere Global, 3D artist Andreas Wannerstedt, Mohamed Mire of Fotografiska, Iggy Jeans and Deadwood Studios. Porsche SCOPES will take place at Värmeverket in Bredäng, Stockholm – a non-profit creative hub with an entire 5.000m² dedicated to collaborations between creators and artists. LINEUP Music & PerformancesAlex KassianAlmaArvida ByströmBamBam FrostBella Sarris x Joanna NordahlDaniel ArayaDJ SeinfeldEttiElliphantEsther KiraboEvigt MörkerHarrison FirstHugo DanielJelassiKimchiiKorantemaaLittle DragonLisa Janbell x Jessie GranqvistMatthias PolancoNápoles + Niki AwandeeOrphée NoahProf. StrangerSkudgeStella ExplorerTusabe Art & DesignBOZ ARTButch X FemmeElin Fiorentino PassanisiEmotional LandscapeFabian Bergmark NäsmanImaskopiDANG/HO & Musoke ProductionsKimberly IhreSimon MattissonStudio Igor & IngridSwedish Girls Talks & Workshops‘The textile circle’with RHĪZ (Sara Araya + Emilia Engblad) x Iggy Jeans x Deadwood Studios‘AI’s impact on culture’with Somewhere Global x Andreas Wannerstedt x Mohamed Mire/ Fotografiska x Korey Stegared-Pace/ Microsoft x Lisa Ehlin/ Beckmans College of DesignFireside chat between Jelassi x Moa Gürbüzer/ Odd Bird‘Exclusivity within art and music’ with Leo Razzak/ Värmeverket Tickets:The entrance is free of charge. No tickets needed. Date: 26-28th May 2023Location: Värmeverket, Bredängsvägen 203, StockholmEntrance: Free – first come, first served (age limit 18+)More information:  WebsiteInstagram

Levi’s Moves Forward with Plant-Based Dyes and Pigments, Organic & Transitional Cotton in the 2023 Spring/Summer WellThread® Capsule. text Ulrika Lindqvist For decades, Levi’s has been a proud leader of sustainability efforts in fashion. Nowhere is that more apparent than with Levi’s WellThread®, which leverages more sustainable design innovation that may reduce the adverse impact of apparel production. From fibers and dyeing to garment finishing, water and resources are conserved at every step during the manufacturing process. All WellThread® fabrics and garments are made in facilities that recycle their water, and our wash formulas are developed to reduce their chemical, energy, and water impact. With longer term andscalable changes in mind, WellThread® puts research and innovation at the forefront of its work. Levi’s WellThread® uses BioBlack TX by Nature Coatings in its prints, a plant-based pigment from wood waste. This black pigment comes from FSC® certified sources and serves as a replacement for petroleum-derived carbon black, which relies on the combustion of fossil fuels. BioBlack TX is produced through a closed-loop manufacturing system, and it’s 100% bio-based. The pigment comes from upcycled wood waste that otherwise would be burned or landfilled. Plant-based indigo dyes as well as organic and transitional cotton remain a centerpiece of this season’s WellThread® capsule while adding plant-based black pigment to its portfolio. After launching the Levi’s® WellThread® Transitional Cotton program in 2020, Levi’s has continued to work with small shareholder farmers in India as they transition their fields to a production system that sustains the health of soils, ecosystems, and people by relying on ecological processes, biodiversity and farming cycles adapted to local conditions. The brand is supporting these farmers during this transition by committing to the purchase of their transitional cotton crop – reducing their financial risk during the transition period to organic farming. These breakthroughs have been implemented in the ‘23 Spring/Summer Levi’s WellThread capsule, styled for longevity. For women, the assortment includes the Baggy Dad, a loose and relaxed fitting pair of jeans, and the iconic Type II Trucker, a boxy silhouette with denim covered snaps. New additions include the 80s Mom Shorts and a slimdenim shirt with denim-covered snaps. Men’s fits for the assortment include the 551Z and 502 in denim, the Loose Chino Crop in printed denim, and the Vintage Trucker with organic cotton and plant-based dyes. With Levi’s WellThread®, everyone can wear their values with tried and true iconic styles that will stand the test of time. “Our goal is to develop more sustainable methods to make high-quality, beautiful clothing that will endure both emotionally and physically,” said Paul Dillinger, Vice President, Head of Global Product Innovation at Levi Strauss & Co. “Through WellThread®, Levi’s has demonstrated a firm commitment to supporting research efforts for new processes and resources to be scaled and shared with the world. Collaboration is a key element in all of our work and we’re grateful to all of the farmers, designers, and material scientists who contributed to the breakthroughs that will help protect our planet.”

Burberry Swimwear SS23 text Ulrika Lindqvist Introducing A Burberry Summer In celebration of the season, Daniel Lee iconises the brand’s house codes with his debut swimwear campaign: an ode to summer escapism inspired by Burberry’s heritage of adventure. The Check takes centre stage across a curation of swimwear, shorts, robes and beach totes. Photography and film by Tyrone Lebon. Cast includes:Alex Schlab, Angelina Kendall, Candace Demers, Ishmael Auguiste, Kaedon Baxter, Matheus Mesquita, Sophie Alice, Tess Carter, and Tianna St. Louis The Check is Burberry’s iconic house code, first used to line their raincoats in the 1920s. Over the decades, it has come to symbolise the brand’s history, craftsmanship and enduring British style. All images courtesy of Burberry 

A Day’s March x Lisa Larsson text Ulrika Lindqvist “A Day’s March introduces a collection created in collaboration with the artist Lisa Larsson. Together, they have created a collection where A Day’s March’s Scandinavian minimalism meets Lisa Larsson’s colorful escapism. Lisa Larsson’s art revolves around peaceful and dreamy still lifes, relaxed women, and idyllic landscapes. The collection draws inspiration from the universe that Larsson has created with her countless paintings, and together with A Day’s March, she has designed clothes and accessories that the faceless characters in her art can or should wear. “I wanted to create clothes that you want to wear when summer days are long, warm, and full of life. When you wake up to the sea breeze from an open window, eat endlessly long lunches in the shade, and jump from cliffs into the salt Mediterranean. Like a real Bon Vivant, if you will. The collection is for these moments. The feeling of something handmade, but that you still don’t have to be afraid to use and love. The collection is meant to be lived in, like a sybarite. It has been a fantastic experience to work side by side with A Day’s March. Their talented team has supported me in my artistic impulses and guided me through the jungle of clothing design. A Day’s March was the perfect match for the collection I wanted to create, as they have a unique way of combining a relaxed look with a luxurious feel. They also have great knowledge and experience in working with high-quality and sustainable fabrics. It has truly been a pleasure to learn and create together with A Day’s March.” Lisa Larsson x A Day’s March launches on adaysmarch.com friday april  28th 2023. Images copyright of A Day’s March