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Loewe Paula’s Ibiza 2023

Loewe Paula’s Ibiza 2023 text Ulrika Lindqvist The liberated summer spirit that defines the Ibiza mindset finds in music and its culture a veritable epicenter. Ibiza is the island where music catalyses creative energies into an all-encompassing, laid-back lifestyle. The new LOEWE Paula’s Ibiza collection is an homage to this unique attribute, building on the fact that the original Paula’s Ibiza boutique, far from being a mere store, was in fact a meeting point for all the creatives and the musicians that, over the years, made the island their home and sent waves around the world. Island life: that’s what makes Ibiza, Ibiza. Hours spent on the beach, on a boat or by the pool, day and night, having fun in the glaring sun and in full contact with the elements. This ethos permeates the collection, which is meant to be enjoyed in an island scenario or to give an escapist vibration to summer in the city. There is an ease to the pieces that makes themversatile and, with a stress on weaving, braiding and texture, aligns with LOEWE’s sense of craft. Polo shirts, skirts, dresses are made in crochet, and some of them feature leaf patches. Real alocasia leaves are morphed into tops. Solid surfaces in organic tones are juxtaposed with vibrant prints. The LOEWE Anagram recurs as a motif, even on denim Satin lambskin is cut into slinky dresses. Jersey tops are immediate and easy. Fringes dance along hemlines. Denim is a must for polos, Bermuda shorts, and micro shorts that are an epitome of freedom and ease. Woven raffia and Iraca palm are the protagonists of the accessories, with the launch of the LOEWE Font Tote, available in three different sizes and featuring the logo spelled out loud, the Petal Basket with its wavy profile, and colourful new iterarations of the Anagram basket. The petite and practical Gardener Bucket is inspired by greenery. The capacious foldshopper for men is apt for different uses, from beach to town. For adding a personalised touch to bags, the collection also includes a wide selection of playful charms. Summer life cannot do without sunglasses, which this season are particularly bold and playful. The Wave Mask and Flame come in oversized shapes with padded contrast profiles. Shoes round the looks off with panache: vulcanized Terra slip ons, Bubble slides in Extralight¼ foam rubber with the logo popping on oversized tonal hardware. On the weaving and craft side, there are espadrilles in an array of styles. The accompanying visual portfolio, shot once again by Gray Sorrenti, is a celebration of island life with the creative community that gathers around LOEWE. The images, captured outdoors in Ibiza and Colombia, feature a cross section of international creatives and talents: Alewya, Bad Gyal, Mason Hyce Barnes, Guitarricadelafuente, Emily Ratajkowski, Devin Halbal and Karol G are portrayed in sun-drenched moments, simply having fun. LOEWE Paula’s Ibiza launched in stores April 20. All images courtesy of LOEWE

Fashion Articles

Mats Gustafson and Ted Muehling’s Journeys in Reclaiming Beauty

Mats Gustafson and Ted Muehling’s Journeys in Reclaiming Beauty text Natalia Muntean “He was wilder than me,” jokes jewellery designer Ted Muehling about his partner, referring to Mats Gustafson’s spirited early years in New York. “The city was kind of a magnet at that time. People came from everywhere,” continues Swedish illustrator Mats Gustafson about New York in the 70s, when he crossed the Atlantic in search of parties, creative freedom and himself. In the realm of both artistry and love, the influence between two individuals can be a profound and transformative force. In talking with Mats Gustafson and Ted Muehling about their beginnings as artists, their sources of inspiration, and the “Reclaiming Beauty” exhibition, I observed glimpses of this force, along with a strong sense of complicity, respect for each other’s work, tenderness and humour. The couple, who have been together since the 90s, are currently showcasing their works in a joint exhibition hosted by MillesgĂ„rden, one of Stockholm’s most famous museums. Mats Gustafson’s artistic journey began in the late 1970s. While studying set design at Dramatiska Institut, he started doing fashion illustrations on the side. It was H&M that was one of his first collaborations and he considers it to be his proper school. “We’re talking about the late 70s. They were still doing advertising with illustrations and that’s how I learnt to work fast,” he recalls. Since then, he has worked with renowned fashion brands, such as Chanel, Comme des Garcons, Yohji Yamamoto, Svenskt Tenn, Viktor & Rolf and many more. His dedication to creating with his hands and paper has set him apart as an artisan. For the past ten years, Gustafson has collaborated with Dior, creating illustrations for some of the most iconic looks of the French fashion house. “My job is to understand and depict the designer’s work. I want to find the best in it, or what I consider the best, and interpret it,” he says about his work in this world. Mats reflects on his transition into exhibiting commercial art, a departure from his usual applied art. This shift presented both a challenge and an opportunity to view his work through a different lens. “Working with applied art or commercial art works very well for me,” says Mats. “I like not having to make up my mind all the time; somebody else decides, and I appreciate that. But I think, at some point, when I had my first show, exhibiting commercial art was an unfamiliar experience. It required me to look at it differently. Is it worth looking at? It’s meant to be consumed, and especially in the fashion world, you know how fast things move.” He recognizes that every exhibition brings something new and unfamiliar. Despite his illustrious career, he confesses, “I’m still learning. I’m still inexperienced.” The AIDS epidemic represented another major turning point for his art. It influenced his desire to create more portraits and explore themes of intimacy, homosexuality, and death as a way to deal with the crisis. Amidst his enjoyment of fashion-related work, he recognised the need to delve deeper and convey more profound themes. It was during this period that he gravitated towards nudes as a means of artistic expression. “My first work out of fashion was to do nudes,” he reveals. Stripping away the clothes allowed him to embark on a new artistic path. Nudes, for him, represented the most fundamental subject to depict, opening the door to exploring other classical themes such as nature and interiors and this shift marked a transformative period in his creative evolution. Always having nature as a starting point, Ted Muehling has created jewellery and objects inspired by nature since 1976. With a major in industrial design, he was drawn to the poetic and artistic side of making functional objects. While many of his classmates were venturing into car and appliance design, Muehling had a different vision. “I preferred creating beautiful shapes that you can hold and touch,” he shared. Despite not taking a specific jewellery class, Muehling’s talent caught the attention of the head of his department, who allowed him to focus on live drawing instead of automotive designs. “He was very generous in giving me the freedom to choose interesting subjects,” Muehling reflected. He embraced a hands-on approach, working directly with the materials to truly understand their potential. “I always think architects should build a house before using a computer, just like they build a structure,” Muehling mused, highlighting the importance of hands-on exploration. He found great joy in experimenting with materials, especially in the realm of jewellery, and acknowledged the serendipitous moments that arise from such exploration. “You see what it does, and then you think, ‘Oh, that’s a good direction.’ It keeps feeding you surprising elements,” he added. The first piece he created is part of the Reclaiming Beauty exhibition and was inspired by Gingko trees found in New York. Their bright yellow leaves adorned the streets during autumn, forming captivating shapes. “I tried to interpret this shape, which could resemble a fishtail, using a long stone and created a pin hair,” he shared. Since then, Muehling has cultivated a niche following that appreciates the authenticity and simplicity his designs embody. “We represent a quieter, more authentic life,” he asserts. He describes his customers as smart women who avoid status trappings and materialism. Their search is for something deeper, a connection to their essence. Muehling’s creative journey is not just about aesthetics; it’s about balance and harmony. “The jewellery I create should be a subtle punctuation mark, an intriguing little movement, as a dear friend of mine describes it. It shouldn’t overpower or overwhelm. Finding the balance between too much and too little can be challenging, but it’s essential,” he tells me.Muehling’s path to success has been a gradual one, spanning nearly five decades. From having a few assistants to a team of 11 dedicated individuals, he has crafted a business that supports and nurtures its members. “I feel lucky to do what I

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