Jeff Koons, renowned for his “Balloon Dog” sculpture, has teamed up with Squarespace to create the latest in the Squarespace Collection—a custom website design called Reflect. This partnership is part of Squarespace’s initiative to collaborate with top creative minds, including Björk, Magnum Photos, and Rick Rubin, to develop unique site templates.

Reflect offers a modern, visually dynamic template for artists and creatives to showcase their work online, inspired by Koons’ own site revamp, which for the first time presents his complete portfolio in one place. Designed with accessibility and viewer engagement in mind, the site merges familiar design elements like grids and galleries with Koons’ signature approach to art and storytelling.

Reflect and an accompanying short film, Inflate, highlight Squarespace's commitment to democratizing design, making it accessible to a global audience in six languages, and empowering creatives worldwide.