Levi’s x Emma Chamberlain

11:15 AM Tuesday, September 26, 2023

The YouTube sensation Emma Chamberlain grew up in scenic northern California, Long before she became famous. Levi’s®, which is rooted in northern California since 1853, decided to partner with Emma for a new collection inspired by redwoods, the Pacific Ocean, and nature. The Levi’s® x Emma Chamberlain collection is versatile and nostalgic, driven and inspired by Emma’s thrift store finds.

This limited edition collection features six simple, earth-toned garments with a wood-inspired print. It includes a lined Boxy Jacket, a color-blocked Mockneck Sweater, and a figure-hugging knitted top with a pine tree pattern. The bottoms feature a fringed midi skirt, relaxed-fit pants, and 501® Originals with a tree ring design.

Emma Chamberlain describes the collaboration as magical and timeless, inspired by outdoor living and northern California’s essence. She aimed for classic silhouettes that endure.

Emma Chamberlain’s creative ventures also include her podcast, Anything Goes, and Chamberlain Coffee. She served as the creative director for the campaign, shot against northern California’s backdrop, from redwood forests to ocean cliffs.

Karyn Hillman, product chief at Levi Strauss & Co., praises Emma’s strong vision, highlighting the collection’s relaxed, authentic character. The Levi’s® x Emma Chamberlain collaboration launches on September 28, 2023, available globally through Levi.com, the Levi’s® app, and select stores.