GANNI and lululemon Join Forces to Celebrate the Joy of Movement
Launching October 15, the collaboration brings together lululemon’s technical innovation and GANNI’s distinctive Copenhagen spirit in a dance-inspired collection.
GANNI and lululemon introduce a collaboration rooted in their shared belief in the joy of movement. Combining performance with playful design, the 22-piece collection spans womenswear, accessories and footwear, offering versatile styles for the studio, the street and everyday life. At its heart is a celebration of confidence and self-expression, encouraging wearers to make movement their own.
Inspired by the energy and freedom of ’80s dance films, the collection blends lululemon’s technical fabrics and clean lines with GANNI’s signature leopard print, ruffle trims and bold colour combinations. Familiar styles, including the Define Jacket, are reinterpreted through GANNI’s expressive design lens, while boleros, leg warmers and headbands bring dance influences into everyday dressing. Fabrics including Nulu™ and Softstreme™ provide comfort and freedom of movement, balancing technical functionality with distinctive details.
image courtesy GANNI / Lululemon
For GANNI Creative Director Ditte Reffstrup, the inspiration came from a lifelong love of dance films and their celebration of determination and self-expression. “We brought that 80s dance energy into the colours and details, then mixed it with GANNI signatures like leopard and frills, and lululemon’s world of movement,” she said. lululemon Global Creative Director Jonathan Cheung described dance as the starting point for the partnership, bringing together the brand’s technical materials with GANNI’s distinctive style.
The collaboration launches alongside “JOY IS A POWER MOVE,” a campaign starring actor Jennifer Beals and singer and dancer METTE. Shot in a dance studio, the short film blurs the line between rehearsal and performance, combining the emotional energy of the 1980s with a contemporary feel. Together, Beals and METTE celebrate movement as a way to connect with creativity, confidence and joy.
A longtime customer of both brands, Beals welcomed the campaign’s focus on finding joy through movement. For METTE, the collaboration brought together her dance background, love of fashion and the opportunity to perform alongside Beals to her own music.
The GANNI x lululemon collection launches October 15, 2026, online at lululemon.com and GANNI.com, and in select lululemon and GANNI stores across North America, Europe and Asia-Pacific.
