Leni Klum Becomes the Face of FOREVER GUESS, Celebrating the Many Dimensions of Modern Femininity

Leni Klum steps into the spotlight as the face of FOREVER GUESS, bringing a new sense of confidence, individuality and self expression to the brand’s iconic G logo.

Inspired by the glamour, drama and unapologetic energy of 1990s soap operas, the campaign unfolds as a cinematic series of four distinct stories. At the centre of each is Klum, effortlessly embodying a series of modern female archetypes while showcasing the versatility of the FOREVER GUESS collection and its ability to transform with every new expression of identity. Created by Nicolai Marciano, the campaign continues GUESS’s long standing tradition of creating visually striking imagery with a strong cultural presence. At the same time, it reflects a new generation of women whose identities are fluid, multifaceted and entirely their own. Throughout the campaign, the FOREVER GUESS G logo becomes more than a recognisable brand signature. Reappearing across the collection and within each character’s story, it becomes an emblem of personal style, confidence and individuality.

“FOREVER GUESS is about celebrating individuality and the freedom to express every side of yourself. Leni embodies this idea naturally by taking on different characters while remaining completely authentic. Through each story, the FOREVER GUESS G logo becomes a symbol of confidence, attitude and the evolution of what GUESS represents today.”

-Nicolai Marciano, Chief New Business Development Officer

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