Bang & Olufsen appoints John Legend as Global Brand Ambassador

The partnership with the EGOT-winning artist brings Bang & Olufsen’s Beautiful Sound to life through emotion, culture and a timeless connection to music.

Bang & Olufsen is delighted to announce a two-year partnership with multi-platinum-selling musician, producer, activist and Emmy, Grammy, Oscar and Tony Award-winning artist John Legend, who joins the brand as Global Brand Ambassador, embodying Bang & Olufsen’s Beautiful Sound philosophy.

The collaboration brings together one of the world’s most influential artists with a company built on more than a century of craftsmanship, design and acoustic precision, united by a shared belief that music is more than sound.

“John Legend is an artist whose work reflects a rare balance of discipline and emotional openness,” says Nikolaj Wendelboe, Interim CEO of Bang & Olufsen.

“This partnership is rooted in a shared commitment to craftsmanship and artistic creation at the highest level, as well as a common belief that music should be felt just as much as it is heard. Together, we are creating something refined yet powerful, where sound and emotion meet without distraction.”

Over the next two years, Bang & Olufsen and John Legend will bring this shared vision to life through curated performances, cultural moments and storytelling, with each activation reflecting the idea that beautiful sound is born from true craftsmanship. Further details about upcoming experiences and activations will be announced in the coming months.