COS Unveils SS26 in Seoul, Balancing Structure and Fluidity

Presented on March 25,  COS’ Spring Summer 2026 show marks the brand’s first runway presentation in South Korea. Staged in Seoul after several seasons across Europe and consecutive appearances at New York Fashion Week, the show signals a continued expansion of COS’s global presence while refining its evolving design language.

Set within a brutalist space on the outskirts of the city, the scenography established a stark and geometric atmosphere. Empty swimming pools formed a surreal architectural landscape, while a soundscape inspired by the Seoul subway system grounded the show in the city’s rhythm. The result was an environment where structure and movement coexisted, mirroring the collection itself. Across forty looks, the palette remained controlled and cohesive. Slate grey, warm browns, cream and white created a sense of tonal harmony, punctuated by accents of blue and deep oxblood to introduce depth. The effect was one of quiet uniformity, where variation emerged through nuance rather than contrast.  Materiality played a central role. Leather and technical fabrics were combined with precision to shape sculptural silhouettes and deliberate draping. Linen introduced texture, while sheer and transparent layers revealed the body in motion. Light, airy fabrics moved freely, softening the collection’s architectural foundation with a sense of ease. In this balance between rigidity and fluidity, COS continues to explore a space where minimalism becomes expressive. The Seoul show does not disrupt the brand’s identity, but rather sharpens it, suggesting that its future lies in the careful negotiation between structure, sensation and movement.

A selection of the garments are available in COS stories and at their website.