Marimekko’s Kukasta kukkaan Brings a New Floral Rhythm to SS26
For Spring Summer 2026, Marimekko returns to one of its most enduring strengths: the expressive power of print. Framed by the seasonal theme The Art of Pattern, the collection draws attention to the craft behind the brand’s printmaking heritage, using it as the foundation for a wardrobe that feels both spirited and composed.
At the center of this new chapter is Kukasta kukkaan, a floral pattern by Finnish print designer Erja Hirvi. Created during a period of intense creative immersion at a summer retreat, the print channels the movement and abundance of the season. Its name, translating to from flower to flower, evokes the drifting path of bumblebees among blooms, giving the pattern a sense of motion as well as play. This interplay between energy and structure runs throughout the wider collection. Floral prints meet bold stripes, while playful proportions are balanced by composed silhouettes, creating a visual language that blends femininity with pragmatism. It is an approach that feels distinctly Marimekko, where joy is never separate from utility, and decoration is always anchored by design logic. Kukasta kukkaan appears across a range of garments, from silk dresses, skirts and tops to more classic cotton dresses and shirts, allowing the print to shift across different textures and forms. In this way, it becomes more than a seasonal motif, functioning instead as a through line within the brand’s broader narrative. The collection reinforces the idea that print, in Marimekko’s world, is never static. It moves, adapts and lives in dialogue with the person wearing it.
Find the Kukasta kukkaan here
Image courtesy of Marimekko