L’AURA: A New Swedish Premium Wellness Brand for Women

All L’AURA products are developed in collaboration with experts and manufactured in a GMP certified facility in the UK. Formulations are vegan, gluten free, non GMO, and free from fillers or unnecessarily complex blends.

Designed to accompany women throughout their lives. The first two products, Cycle Flow and Glow Elixir, will be followed by additional supplements tailored to different life stages, always liposomal, science backed, simple, and purpose driven, explains Elin Mendola.

Women’s health is one of the fastest growing categories in wellness today. Interest in hormonal balance, energy, skin health, and how women’s needs change through life is increasing steadily. At the same time, more consumers are seeking cleaner products with clear benefits, a philosophy where fewer, better choices take priority. This is the space where L’AURA steps in.

The brand focuses on liquid liposomal formulations, often hailed as the next generation of supplement delivery due to improved absorption, clean ingredients, and easy everyday use. While L’AURA primarily targets women aged 35 to 65, its approach appeals to anyone seeking a thoughtful, modern relationship with their health.

“L’AURA started with a simple insight: women deserve clearer, more thoughtful supplements. After years of complicated routines, many products, and confusing information, it was clear the market lacked an option that was both science based and easy to understand. I wanted to create a cleaner format, science backed and simple enough to use every day,” says Elin Mendola, founder of L’AURA.