Levi’s Launches New Campaign with Beyoncé
Levi’s has unveiled its latest campaign, this time featuring global superstar Beyoncé. Following the release of her song “LEVII’S JEANS” from the album Cowboy Carter, Beyoncé takes center stage in a campaign that celebrates Levi’s® heritage while embracing her forward-thinking, creative vision.
Inspired by Beyoncé’s innovative approach to art and culture, the campaign reimagines iconic Levi’s® looks and ads. Directed by renowned filmmaker Melina Matsoukas, the campaign’s first chapter revisits the classic 1985 “Launderette” commercial, giving it a modern twist.
