INSTITUTION Wins the Zalando Visionary Award at Copenhagen Fashion Week
During Copenhagen Fashion Week AW26, the Zalando Visionary Award returned for its fourth edition, continuing its focus on design innovation, craftsmanship, and social impact. This year’s winner is INSTITUTION, the brand founded by designer Galib Gassanoff.
On 28 January, the three finalists presented their hero pieces in a curated exhibition, each showcasing three looks that reflected their aesthetic direction. The presentation was accompanied by a panel talk hosted by mentor Giuliano Calza, who led a conversation on culture, creativity, and the future of fashion. The discussion offered insight into the designers’ broader inspirations and the ideas behind their work.
Following the showcase, the jury announced INSTITUTION as the winner. The decision highlighted the brand’s clear vision and refined approach to construction. Gassanoff’s ability to draw from diverse cultural references while maintaining a strong, cohesive identity was repeatedly noted as a defining strength.
Sara Spännar, VP of Brand & Creative at Zalando and member of the jury, emphasized the designer’s commitment to craftsmanship: “Galib’s determination to craftsmanship while bringing together his cultural experiences was the proof point that tipped the scales.”
She described Gassanoff’s cultural perspective as a key factor in the jury’s decision, noting how it aligns with the award’s aim to support emerging designers who bring new viewpoints to the industry.
Gassanoff expressed gratitude for the recognition, “I believe in sharing my brand with the world and I am grateful whenever this project is recognized as a valuable one. I wish to thank the people who have supported my vision since its inception and help me build it all the way.”
image courtesy Zalando
As part of the award, INSTITUTION will debut its SS27 collection during the August edition of Copenhagen Fashion Week. The brand will receive mentorship from creative director Edward Buchanan, along with a €50,000 cash prize and €35,000 in production support. Casting director Emma Matell will collaborate on the upcoming show.
The Zalando Visionary Award continues to highlight designers who contribute to a more inclusive and forward‑thinking fashion landscape. INSTITUTION’s win reflects a growing interest in brands that combine technical skill with a global, contemporary point of view.
