Tiffany & Co. 2026 Valentine’s Day Campaign Starring Adria Arjona

Tiffany & Co. unveils its 2026 Valentine’s Day campaign, a cinematic celebration of love, strength, and enduring connection. Rooted in the House’s rich heritage of storytelling, the campaign stars brand ambassador Adria Arjona in an intimate short film that reaffirms Tiffany’s legacy of honoring love stories since 1837.

Throughout the film, Arjona wears pieces from the HardWear by Tiffany collection, including a graduated necklace, matching earrings and bracelet, and the iconic Tiffany Setting engagement ring. The collection’s bold links and graphic silhouettes reflect a powerful message of love grounded in resilience and inner strength, offering a modern expression of timeless romance.The narrative unfolds as a quiet, emotional portrait of a couple. Speaking in the third person, a husband reflects on a woman defined by grace, courage, and unwavering resilience. His words initially suggest admiration from afar, only to reveal in the final moments that the woman he describes is his wife, portrayed by Arjona. Their embrace and shared kiss bring the story to a tender close, reminding viewers that the most meaningful love stories are often found in everyday life. With this campaign, Tiffany & Co. continues its tradition of celebrating love in all its forms, marking nearly two centuries of crafting stories that resonate across generations. 

Find the campaign here

Image Courtessy of Tiffany & Co.