Swedish Stockings SS26: Embracing Contradiction

For Spring Summer 2026, Swedish Stockings presents a campaign rooted in the idea of duality, where contrasting elements coexist in balance. Titled Embracing Contradiction, the collection reflects the layered nature of modern identity, bringing together strength and softness, structure and fluidity, tradition and innovation.

The sustainable collection explores light and dark, delicate and robust expressions through designs that encourage individual interpretation. As part of this evolution, Swedish Stockings introduces a new Support and Sculpt category, expanding its bodywear offering with seamless tops and hot pants designed to combine comfort, structure and versatility.

According to Product and Sustainability Manager Therese Groth, the collection is intended to acknowledge the complexity of contemporary identity. Through silhouettes, textures and colors inspired by the energy of spring, the campaign positions contradiction not as conflict, but as a defining and creative force within both fashion and self expression.