M·A·C Cosmetics Names Chappell Roan as New Global Brand Ambassador

New York, NY (December 8, 2025) – M·A·C Cosmetics announces Grammy-winning singer-songwriter Chappell Roanas its newest Global Brand Ambassador, ushering in a bold new era for the brand. Roan will front worldwide campaigns beginning in 2026, with a series of exclusive creative projects set to unfold throughout the partnership.

Known for her electrifying stage presence and theatrical self-expression, Roan joins M·A·C as a natural extension of the brand’s legacy. “Partnering with M·A·C feels full circle. This brand has always made space for people like me; since day one they’ve embraced art, queerness, drag, and self-expression,” Roan shared.

Her unapologetic creativity and advocacy underpin the collaboration. “Chappell is one of the most powerful and exciting artists of her generation—an emotional storyteller who uses beauty as a medium,” said Nicola Formichetti, M·A·C Global Creative Director. “Her values of authenticity, queer joy, and fearless expression align seamlessly with M·A·C’s mission of ‘All Ages, All Races, All Genders.’”

Aïda Moudachirou-Rebois, M·A·C SVP and Global General Manager, added: “From our first collaborations, we knew there was more to build together. Chappell continues to electrify every space she enters. We’re thrilled to welcome her to the M·A·C family.”

Roan’s debut campaign—photographed by legendary duo Inez & Vinoodh—features the artist in a dramatic, cloud-white beauty look with erased brows and her signature Cool Teddy lip. Makeup artist Andrew Dahling crafted a modern take on androgyny inspired by film noir and 1930s military influences, blending stark monochrome tones with frosted-tip glitter lashes for a glamorous, theatrical finish.