There’s a lot of talk about K- beauty these days, but let’s not forget about J-Beauty! One Japanese brand I keep coming back to is Naturie Hatomugi. It’s affordable, simple, and surprisingly effective.The Hatomugi Skin Conditioning Essence was the first product I tried from them, and I liked how hydrating it was for such a low price. Recently, Naturie launched the Hatomugi Skin Conditioning Milk, and I was excited to give it a try. The milk has a gentle, mild formulation. A little goes a long way, providing great hydration without breaking the bank. The milky texture absorbs quickly and feels light. After using it on my body, my skin feels very hydrated and soft. It does leave a slight tacky or sticky feel at first, but overall it’s a really nice, affordable product. Compared to more expensive brands, I think this Skin Conditioning Milk truly delivers on its promises—rehydrating the skin without clogging pores and absorbing quickly. A fuss free basic lotion.