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CHANEL Expands Its PREMIÈRE Legacy with the Couture-Inspired PREMIÈRE GALON

CHANEL Expands Its PREMIÈRE Legacy with the Couture-Inspired PREMIÈRE GALON

photo courtesy of Chanel

CHANEL revisits one of its most iconic watch designs with the launch of the PREMIÈRE GALON, a new interpretation of the House’s first timepiece that reimagines the couture braid — one of CHANEL’s enduring signature elements — as a lesson in contemporary elegance.

Originally introduced in 1987, the PREMIÈRE marked CHANEL’s bold entry into the world of watchmaking, breaking away from traditional masculine codes. Its octagonal case, inspired by the stopper of the legendary N°5 perfume bottle, and its leather-chain bracelet drawn from the House’s quilted handbags established a new visual language defined by freedom and femininity.

In 2025, the PREMIÈRE evolves once again, borrowing the braid from CHANEL’s couture heritage. A signature detail often used by Gabrielle Chanel to outline and structure her iconic suits, the braid now becomes a sculptural element of design — reinterpreted in gold and infused with the precision of watchmaking craftsmanship.

The PREMIÈRE GALON features a twisted braid bangle crafted in 18-carat yellow gold, framing a black lacquered dial of pure minimalism. The collection also includes diamond-set variations, further blurring the line between timepiece and jewelry. With its refined silhouette and couture spirit, the PREMIÈRE GALON embodies CHANEL’s ability to transform the codes of fashion into timeless objects of art.

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