Breitling Reimagines Its Past with
the Lady Premier Collection
text Natalia Muntean
Last week, Breitling launched the Lady Premier collection, inspired by its 1940s Premier Fantaisies models. This new line features elegantly sculpted elliptical cases, vibrant colour gradients, responsibly sourced gold and traceable lab-grown diamonds, marking a bold shift in feminine watchmaking. The collection honours the women who have influenced Breitling’s design, including founder Willy Breitling’s wife, Beatrice, and icons like Raquel Welch in the 1960s.
“Lady Premier is a new take on the elegant watch that’s confident, feminine, and full of character, just like the woman who wears it,” says Georges Kern, CEO of Breitling. The design philosophy, described by Head of Product Design Pablo Widmer as “modern retro,” starts with an archival piece updated for today.
Key features of the Lady Premier include sculptural silhouettes with distinctive elliptical cases in 36mm and 32mm sizes, inspired by the seamless case-to-bracelet flow of vintage models, radiant hues and finishes, with dials available in rich colours like Aubergine, Sage, and mother-of-pearl, complemented by matching ombré alligator leather straps. A new tapered Chevron bracelet offers a feminine twist on a classic design. The collection is powered by high-performance movements, with the 36mm models housing the COSC-certified Breitling Caliber 10 automatic movement and the 32mm models featuring a COSC-certified SuperQuartz™ movement.
The accompanying campaign, featuring models Meghan Roche and Shahed Elnakhlawy, and surfer Mason Barnes, captures the spirit of the Lady Premier woman: effortless, charming and with a touch of playful elegance.
