Doja Cat Joins M·A·C as the Brand’s New Ambassador

M·A·C Cosmetics has appointed Doja Cat as their new Global Ambassador. The long-term partnership launched at the 2025 MTV VMAs: first shocking the red carpet by appearing to bite into her signature Lady Danger lipstick, later revealed to be an edible chocolate masterpiece by pastry artist Amaury Guichon.

For Doja, the collaboration is a full-circle moment: “Makeup is my paint, my armor, my way of creating characters—and M·A·C has always stood for that kind of artistry and freedom…”
Iconic campaigns together with a reimagining of beauty as a playground for creativity is to be expected of this ambassadorship.