LIBERTY LAUNCHES "THE WELL TRAVELLED KIT" WITH THE STANDARD, IBIZA
Text by Janae McIntosh
This summer, Liberty and The Standard, Ibiza have teamed up to create The Well Travelled Kit — a limited-edition beauty edit for globe-trotters, sun-seekers and summer revellers, featuring ten travel-ready products in a Liberty heritage print washbag. This collection celebrates style, expression, and discovery, available exclusively at The Standard, Ibiza and Liberty London.
Created for sun-soaked escapes and beyond, the kit blends cult classics and modern essentials across skincare, fragrance, and body care, all under 100ml for easy packing. With a product value of over £408, available to purchase for £110, it’s the ultimate holiday companion.
At the heart of the design is Floral Muse, a reimagined Liberty heritage print inspired by classic English gardens. With delicately layered blooms and a soft, romantic palette, the pouch brings Liberty’s iconic artistry to the global traveller.
The Standard, Ibiza will debut the kit with a dedicated pop-up space in the hotel’s vibrant foyer, featuring creative touchpoints and Liberty-inspired displays that bring the brand’s London spirit to the White Isle. At Liberty London, the kit will be spotlighted through immersive digital and in-store activations, including homepage features, strut cards, and prime positioning in the Beauty Hall.
The Well Travelled Kit will be available from 14 August 2025, in-store and online at Liberty and The Standard, Ibiza — until sold out. Liberty shoppers will also enjoy an exclusive offer: 15% off rooms and 20% off suites at select Standard Hotels, including Ibiza, Brussels, and London.
