Lazoschmidl SS27 "DAYNIGHT"
For SS 2027, Lazoschmidl presents at Goethe Institute a wardrobe for slept-in mornings, in-between supermarket runs and late-night conversations. A celebration of moments usually considered too mundane to be dressed for.
This season began with a fascination for everything that happens at home — the moments before we become presentable to the world and after we return from it. Like quickly getting dressed and running a small errand around the neighbourhood. These small moments of self-presentation became the foundation for a new idea of dressing. It echos the FW26 concept of getting ready for people outside, but with a more intimate and personal angle.
Underwear is no longer hidden, it becomes outerwear. A temporary uniform for stepping outside and being seen. You leave the house in your swimwear, you stay out longer than planned, you invite people into your home with less preparation. The body becomes less hidden, and clothing becomes more playful and spontaneous. A new category of home and leisurewear emerges: plush bathrobes, comfy lounge shorts and ribbed cotton sets of classic y-front briefs paired with matching tanks finished with nostalgic contrast piping. The collection may look effortless and playful, but there is a strong attention to construction : developing a perfectly fitted brief, combining multiple prints or balancing unexpected fabrics requires precision.
The visual universe is inspired by countless binge watch sessions of The Golden Girls and Grace and Frankie – a world of faded interiors, patterned wallpapers and the beauty of everyday domestic life. There is an interest in the aesthetics of things that were once considered old-fashioned or unfashionable and giving them a new sense of desirability. Whether it’s vintage-home series-inspired or previous-collections-inspired, Lazoschmidl gathers their collections around time : a grandmother’s floral print becomes sexy, a bathrobe becomes a coat, giraffe-print jersey trousers are paired with bougie translucent chiffon tops. Innovation comes from shifting the context of familiar objects and giving them a new meaning.
Their previous collection explored the act of becoming — the rituals of preparation, dressing and constructing an image before entering public life. This season looks at what happens once the performance is over. It embraces comfort, imperfection and the intimacy of domestic space. Being their most relaxed collection to date, it echos the brand’s will to explore and question the intimacy and the way we can perform it.
image courtesy Emanuel Koroly
